Category Archives: Advertising


Life after 9/11 includes a whole new generation, named Generation Z and marketers and advertisers are focusing on them and their online spending. Who is Generation Z? There’s big online money in the audience called Generation Z who are defined as teenagers (13 to 19). The children of Gen X, …

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Amazon is ever innovating to stay top of mind in your personal and business life. The Amazon Dash has been evolving and now there are “buttons” to make your ordering easier so you never run out of essentials (like toilet paper!) Keep Dash Button handy in the kitchen, bath, laundry, …

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Webinars Will Get Superpowers is part of the Inc. article, Experts Predict 9 Ways Internet Marketing Will Change in 2016, by Joel Comm. If we look at all the predictions and tie them together, you will see a pattern. Webinars are about providing valuable content. The lead into a webinar …

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I had the pleasure of being interviewed by Nicola Cairncross today and will share the podcast link when it becomes available.  Nicola uses GoToWebinar to record the interviews and turns the audio into podcasts.  Did you know you can send ads for to your webinar registration page directly to group …

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Facebook Ads Now Have A More Prominent Display with New Group Layout Facebook groups went from 3 columns to 2 columns (see details).  This means that there is more screen real estate to display ads on the right column. Have a look at these two screen shots of the same …

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