Category Archives: Authority


As the Liking Authority, which refers to two principles made famous by author Robert Ciadlini because “People prefer to say ‘yes’ to those they know and like,” and “People respect authority – They want to follow the lead of real experts,” the 50 Scientifically Proven Ways to be Persuasive are …

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Lessons from Zig Ziglar Today the personal development industry and the world lost one of its legends, Zig Ziglar, at the age of 86. Known for his passion, southern style and relentless optimism he was arguably the most influential motivational speaker in the world over the past 40 years. I …

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In less than 4 quick minutes, Matt Cutts gets to the heart of the matter and responds to AJ Kohn who asked Matt, “What is Google’s view on guest blogging for links?”   High quality guest blogging with FRESH relevant content with insight and the subject will give you something …

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Likes UP: “Bally The Tip” “Nod Them In” “Chill ‘Em Down” From Infomercial Pitchmen “Webinars are the new infomercial for entrepreneurs.”  – Bart Christian  In conducting research for my soon to be released book, The Webinar Way, I could not escape the comparison to the informercial at least in the …

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Book Marketing & Selling Tips for Authors So you wrote a book and need some more promotion.  The place to go is the Author Marketing Club where you can sign up for free membership and get loads of insider tips and tactics.  The entire point of Author Marketing Club is …

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