Category Archives: Authority


The Celebrity Way The C Formula Florian Mueck describes what it takes to be a great communicator into a mathematical formula.  Do you remember your math class? Algebra and addition, multiplication and raising to higher power… A simple mathematical formula is a great way to make complex issues understandable. It …

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Facebook Advertising Gets Results Brian Bagnall has a great course on Facebook Advertising. You owe it to yourself to check it out here. If you’re a marketing consultant or coach – or if you have a strong understanding of marketing – and you’d like to add six figures to your …

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How To Get Them To l-o-v-e you! Though the miles that separate us are many… examples of Love more fulfilling are few. And this is the time that love naturally fills the air that we breathe. Okay… I’m not really one for the Hallmark created moments in our lives, so… …

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Likes UP: Social Media ROI Pyramid   “ROI Pyramid” framework  originally created in 2010 by Altimeter Group’s Jeremiah Owyang   Apply the Social Media “ROI Pyramid” In Your Measurement Strategy (Above: First, recognize there are three types of role, all who need different types of information about your social business …

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Dan Kennedy is one of the world’s top trusted authorities when it comes to direct response marketing and copywriting. Dan said MORE content is NOT king. It’s no longer about information.  We’ve reached a tipping point in the world where more is not better.  Content may be good for SEO …

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