Free Webinar: Facebook 5 Star Reviews

Free Webinar: Facebook 5 Star Reviews (Review Engine ROI) Likes UP!

Facebook 5 Star Reviews: The Review Engine ROI webinar has already had thousands of folks tune in. The free webinar has everyone really excited!

Webinar Sign up here: http://like2.us/5starfan

Facebook 5 Star Reviews: What is it?

ROI “return on investment” is often compared to expected (or required) rates of return on dollars invested. The purpose of the ROI metric is to measure per period rates of return on dollars invested in an economic entity. ROI and related metrics (ROA, ROC, RONA and ROIC) provide a snapshot of profitability adjusted for the size of the investment assets tied up in the enterprise. Marketing decisions have obvious potential connection to the numerator of ROI (profits), but these same decisions often influence assets usage and capital. Marketers should understand the position of their company and the returns expected.

Review Engine ROI combines the exclusive “Fan Reviews” Facebook application with live group coaching so that we can help you monetize Facebook once and for all and create a positive return on investment.

5 Star “Fan Reviews” Facebook Application

• A piece of cake strategy that has been proven to work…AND it doesn’t require much time
• Push button simple to add to your Facebook page
• All you have to do is ask for reviews and then it will share all of that positive word of mouth with their friends
• Simplest and most effective strategy to acquire customers on FB
• Creates expert brand positioning
• Ability to showcase your best reviews on any website
• Automatically generates the highest value content and shares it on your FB page
• Reputation management built in
• Sign up here: http://like2.us/5starfan

Training & Coaching

• Step by step easy to follow tutorials on how to consistently get 5 star reviews
• More reviews leads to more viral word of mouth which creates more customers for you
• How to run Facebook contests that create expert brand positioning
• Full session on how to be a reseller and earn income selling to local businesses. Includes sample proposals and resources
• How to implement a highly profitable “Fan Reviews” FB contest

Extra Goodies

• Status Update, email, and copy templates
• Access to my suppliers and other resources like graphic designers, video folks etc
• Invitation to live mastermind event in San Diego
• 60 Day No Questions Return Policy
• $10 per unit goes to the Make a Wish Foundation

Special offer until Sun 8/12 at midnight – TODAY!!!

• Discounted price until Sun 8/12 at midnight
• Ability to add the “Fan Reviews” app on TWO Facebook pages instead of one

Still want more information? Live Webinar Sun Aug 12th at 12pm PST / 3pm EST

• Register for webinar here:
  http://like2.us/fb5stars

• Meet other marketers, local businesses, and hear how easy it was for them to get customers and monetize FB using this strategy
• Examples of how it can be used in ANY niche

Webinar Click Here to sign up: http://like2.us/fb5stars

The Changing Face of Facebook Profiles

As Facebook has evolved, so have its profile pages. Beyond adding new fields the current format is now the Facebook Timeline which was unveiled in September 2011.  Nicholas Felton and Sam Lessin were the brains behind Facebook Timeline.

The Facebook Timeline on a page and profile look very similar.  Many personality-driven brands also have a Facebook “fan” page that is also their name. Searching for people on Facebook has actually become more difficult, not easier because most people often can’t tell the difference between a page and a profile. 

I joined Facebook in the summer of 2008.  Here’s one of my first messages from Mari Smith in August 2008 (that was before we could tag a friend directly in a Facebook post):

Sherrie Rose Facebook June 2009

Custom username links were allowed on Facebook on June 12, 2009.

Here it is:    www.facebook.com/sherrierose

This was exciting stuff back in 2009! With a direct link, now it is easy to find  me on Facebook!

Sherrie Rose Facebook August 2012

The battle for student attention by Facebook was made popular in the movie The Social Network.  In August 2005, the domain facebook.com was purchased for a reported $200,000 and thefacebook was officially called Facebook. Here is another example of the history of Facebook profile layouts starting with 2005.

According to an internal Facebook September 2005 survey, approximately 85% of the students in the supported colleges had a Facebook account, with 60% of them logging in daily.   The following year, September 2006, Facebook opened registration for non-college students.

Today there are 955,000,000 users all around the globe.   Facebook itself estimates that as many as 8.7 percent of its 955 million worldwide active accounts are in fact duplicates or fakes, accounting for some 83 million “users.”

Facebook stock opened at $38 on May 17 and hit a low of $19.82 in heavy trading on August 2nd, 2012.

#LikesUP for Facebook Profiles

P.S.  Although the look and feel of your Facebook profile, has changed, your history has not. You’ll find instructions to download your profile history data in your Account Settings page. Once you’ve logged into your Facebook account click Account and then choose Account Settings from the drop-down menu.

Your cover photo is naked (Facebook Users BEWARE)

Facebook is demanding all users switch to Timeline by fall 2012.  That is 955,000,000 users with cover images… or not (the cover image can be left blank).

Facebook wants users to voluntarily switch over but it will be automatically switch to Timeline if users don’t take steps themselves.

This story was reported in TechCrunch and All Facebook.

Facebook Users BEWARE: Your cover photo is completely public on Facebook and beyond Facebook.  Choose wisely.

See LikesUP story: http://likesup.com/facebook-cover-photos-are-public-users-beware/

Google Images indexes all Facebook Cover photos

Website for this image

David Cohen
facebook.com

• Full-size image
• 851 × 315 (1.3x larger), 44KB

Social Media Relationships, Reputation & Fan Reviews

Top social media folks, facebookers and tweeters don’t spend much time engaging. They spend their time finding, curating, and tweeting great links.   It’s other folks who comment on their posts, and RT their tweets that gives them social clout (or Klout). Some comments, like reviews hold the most value.

Relationships are the lifeblood of social media.

People matter. Relationships first. Your business is sustained by relationships. These relationships, those between customers and company, employee and employer, volunteer and organization, and members collectively, form a community. Creating, maintaining and growing your relationships and your community, will help increase bottom-line growth.  In other words, relationships are your lifeblood and as Sherrie Rose says, “The Real Currency is Relationship Riches.”

Implement simple and proven solutions.

The Olympics have just started and with the anthem cry: “Citius, Altius, Fortius ” which is Latin for “Faster, Higher, Stronger.”  Unless you are planning to go for the gold, stay off the bleeding edge of internet marketing technology. There is always something bigger, better, faster and stronger. Stick with the tried and true and stay away from the newest fads.  Let the companies with deep pockets test it out first. 

Social media marketing success doesn’t just happen (not even for Justin Bieber).

There is no such thing as overnight success through social media and internet marketing.  You must use lead generation tactics to attract new customers and nurture your existing customer community. Pay attention to your strategies, tactics, and technologies that you implement to be successful. Successful social media marketing requires a commitment over the long-term, taking a step by step approach.

Authenticity is a key to successful marketing online.

Everything you do to market your brand needs to be true to your core values and vision. Your marketing needs to be honest and done with integrity. Employ strategies, tactics and technologies that reflect who you are, what you do, and how you distinguish yourself from the competition. If you have a great story to share, perhaps choose a webinar as your medium to share it. More people need to hear about you and learn about you.

Social Media Relationships, Reputation, Fan Reviews

Not all social media can be tied to a direct return on investment. Reviews, especially 5 Star Reviews, make a big difference in ROI and in the perception of a person or company.  Nick Unsworth has focused on this sweet spot which ties in credibility, social proof, and distribution of testimonials with an app.

#LikesUP for 5 Star Fan Reviews

Premium Facebook Page Posts–Facebook Studio Demo app

Facebook Studio Page is run by Facebook employees.  The www.facebook-studio.com website is a place to celebrate marketers who are creating and innovating on Facebook.

It is a community where you can share your work, get recognized for your creativity, be inspired by your peers, and browse a collection of work that represents some of the best marketing on Facebook.

Facebook Studio says, “Facebook Premium is the most impactful way for marketers to distribute their content on Facebook. Advertisers can now buy Premium inventory through their API partners and agencies, and via the Power Editor. In addition to being able to get a Premium campaign trafficked by a Facebook representative, clients and agencies will now have the convenience of doing so online, on a self-serve basis. 

These changes make buying Premium faster and more convenient for advertisers wishing to run their own campaigns. Clients and agencies interested in applying their own optimization and trafficking skills to Premium inventory will now be able to do so. Additionally, agencies will now be able to help clients with the media planning of Premium campaigns.”

Find the demo tool on one of the tabs on the Facebook Studio page or click the image below.

Facebook Demo Tool   app.facebook.com
The Facebook Demo Tool lets you create sample Premium on Facebook and view it as people on Facebook would see it.

The demo tool is an app so you must agree to have the app receive information about you to begin.

It only takes a few seconds to create a mockup of what your actual Page post content will look like when it’s distributed to your Facebook audience through Premium.

Share your most compelling stories in the best places on Facebook to engage and influence people. Premium on Facebook helps you maximize the number of people interacting with your brand and talking about you, while unlocking the power of fans and their friends.

Your stories will start with your Page posts and appear in the most impactful placements on Facebook.

By posting on your Page and investing in Premium on Facebook, we will show your content to the right audience at the right time, always in the most impactful places.

For someone not connected to your brand, your story will appear on the right-hand side of their homepage as an ad.

For your fans and all of their friends, your story will appear as a sponsored story on the right-hand side and it can also appear in news feed on both desktop and mobile. All of these placements are on Facebook’s homepage. More on premium here.

• Premium ads and sponsored stories on the right-hand side are typically 40% more engaging and 80% more likely to be remembered than all previous offerings.²

• Well-run campaigns that leverage social drive ROIs of 3x or greater.³

• For every 500K fans, marketers have access to 40M friends of fans.⁴

The Webinar Way is a popular feature on Facebook with many ads featuring a webinar.

ReadWriteWeb writes: The biggest change users will notice is that premium ads will appear in their timeline and news feeds; currently, ads are relegated to the right-side column underneath the news feeds. The ads will presumably be targeted at individual users based on geographic location and other data people share on the social network. In short, the more information you share with and on Facebook, the more relevant the ads you will see.

“These ads will begin look and feel like status updates, potentially creating more interest in a previously disregarded area of the page,” said Nicholas Kinports.

eMarketer released a report in June arguing that Facebook’s Marketplace ads are actually where the growth is at.  Also, Capstone Investments report concluded, “In many cases large [consumer packaged goods] advertisers are seeing comparable ROI on self-serve ads [to those] they were achieving on premium ads and are allocating spend that otherwise would go to premium ads to self-serve ads.” eMarketer also believes that many advertisers held off on full-year 2012 buys because they wanted to see how Facebook’s Premium ad products would evolve. That might explain a drop in revenues for Facebook’s first quarter.

#LikesUP for Facebook Premium Featuring Webinars because it’s The Webinar Way