Category Archives: Liking Behavior


Likes Up: I Like You!   Liking: The Friendly Thief I never did quite understand the reasoning behind for this chapter title in Robert Cialdini’s book (Chapter 5 of Influence, The Psychology of Persuasion) but since his book is a winner and gets a big ‘Likes UP’ I will continue …

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Likes UP: Check out the “Liking Authority” on Google Plus +1   The Liking Authority #LikesUP – To Click or Not to Click. That is the question…

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Likes UP: Does the HEADLINE Cause You to Like or +1 without even reading the content?   Excerpt: For Young People, the Headline is Enough The study also provides some interesting details about how students interact with these snippets of news and information: “Students now get their news in chunks …

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Influence and Persuasion: The Rule of Authority, Liking, and Scarcity This is part of a series of articles on the science of influence and persuasion. It is based in large part on a book by Robert B. Cialdini, Ph.D., titled Influence: The Psychology of Persuasion. Part 1: How to Trigger …

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