Archive for the ‘Social Media Web’ Category

Social Media Day #likesup #smday

Tuesday, June 30th, 2015 Posted in Likes UP, Social Engagement, Social Media Web | No Comments »

Social Media Day  #likesup #smday


Sixth Annual event on June 30th started by Mashable.  Officially recognized worldwide by most countries and cities.

Use hashtag #SMday or #SMday2015 in your social interactions.

Quick video overview of activity:


Social Media Day #smday2015 #smday #likesup

How to Raise Your Klout Score in 3 Easy Steps!

Monday, March 3rd, 2014 Posted in Influence & Persuasion, Social Media Web | No Comments »

How to Raise Your Klout Score in 3 Easy Steps!

1) Create! Now you have the ability to create great content in Klout as well as other social media.

2) Schedule! Choose the timing of posts when your audience is active.

3) Share! Pass along a valuable resource to go deeper into a subject: Click here Raise Your Klout Score  and click here Create FAST content in 10 minutes or less

Use your Klout Influence for Good!

#LikesUP for Klout! 


Webinar Marketing to Your Exact Target Audience

Wednesday, February 12th, 2014 Posted in Advertising, Facebook, Marketing & Sales, Social Media Web, Webinar | No Comments »

I had the pleasure of being interviewed by Nicola Cairncross today and will share the podcast link when it becomes available.  Nicola uses GoToWebinar to record the interviews and turns the audio into podcasts. 

Nicola_Cairncross-webinar-marketing Did you know you can send ads for to your webinar registration page directly to group members in Facebook?

Nicola took action prior to the annual Marketer’s Cruise with a sponsored Facebook ad targeted to just the cruise participants. 

But once she got on the cruise having fun was a higher priority.

She did not actually procrastinate, she just choose a more optimal time after the cruise for the interviews.

She recently wrote that you may find it hard to take action as an aspiring entrepreneur and end up procrastinating. 

Here is a Nicola’s most recent post about procrastination and the Zeigarnik Effect:

As a coach / mentor, one of my main skills has to be enabling people to get clarity, create a plan and then take action on that plan.

I’ve blogged about it many times and one of my main frustrations is when I spend time with people and, at the end of the call, they seem motivated, they have a step by step plan, but still….they just don’t take action.

When considering new applicants for my mentoring programme, I ask potential students to complete a task, that tells me immediately if they are action takers or procrastinators. Only the action takers get in.

Until today I’ve been a bit mystified about why so many do procrastinate, but today, by accident, I came across something called The Zeigarnik Effect which may explain everything!

This email is a bit long but if you ARE a procrastinator, it will make you feel better and it MAY help you get cracking. And, if you read to the very end, you’ll find out about something brand new that may help you even more!

First up, you know that most of your fortune in business is in the pockets of people you already know or within a 25 mile radius of where you stand, right now, right?

(Social media extends that reach rather dramatically but you have to know how to use it right. Did you know, for example, that you can create new prospect lists from the list of the people you already know on one platform and then, import the people you know on LinkedIn for example and reach out to them on Facebook!)

Well, my friend Steve sent me to read an article on Ian Brodie’s blog about how to get in touch with old clients and contacts in a really cool way with the intention of turning them into new business. Reading it immediately gave me some great ideas for how he could do that and he’s been putting those ideas into action ever since.

Right at the end of the article Ian says “And if, like me, you’ve been following Richard Wiseman’s excellent psychology-based tips in his book “59 Seconds”, you’ll know that the best way to beat procrastination and actually achieve something is to just get started and work on it for a few minutes (thus harnessing the Zeigarnik effect)”.

As I know quite a few SERIOUS procrastinators, I was curious about both the book and the Zeigarnik Effect, which sounded a bit like time management coach Mark Forster’s excellent technique of “just get the file out”. So I looked it up on Google and found a really great quote about how you are much more likely to remember and regret things you don’t do, than things you DO do.

However, rather ironically, I couldn’t complete my blog post right then, so ended up losing the page with the great quote on it!

Then I remembered about browsing history and lo and behold! I found it again. On the rather catchily entitled “Personality & Social Psychology Bulletin” website.


Well at least it says what it does on the tin!

“Regrets appear to follow a systematic temporal pattern: Regrettable commissions (things you do) loom larger in the short term, whereas regrettable omissions (things you don’t do) are more prominent in the long run. This research examines whether this pattern can be attributed in part to the Zeigarnik effect, or peoples’ tendency to remember incompleted tasks better than completed tasks. Does Zeigarnik-like rumination over regrettable failures to act make them easier to recall, and thus more available as sources of regret?

A survey found that people think about their biggest regrets of inaction more frequently than their biggest regrets of action. In two additional studies, participants listed their three biggest regrets of action and three biggest regrets of inaction, and then attempted to recall them several weeks later. As anticipated, participants remembered more of their regrettable omissions than their regrettable commissions, an effect that was maintained when the severity of the regrets was controlled statistically.”

Follow that? Good….

This ties up nicely with the “Top 5 Things Dying People Regret” which seem to revolve around things people didn’t do, rather than things they did do.

When searching for that quote above, I came across David Kanigan’s blog “Lead, Learn, Live” where he talks about how the Zeigarnik Effect makes it difficult to get things done (and what to do about it)

“I came to learn of the Ziegarnik Effect in PsyBlog. In 1927, Russian psychologist Bluma Zeigarnik conducted a study in a busy restaurant in Vienna where she found that waiters remembered uncompleted orders or interrupted tasks better than completed tasks. This is described as the Zeigarnik Effect.

In 1982, almost 60 years later, Kenneth McGraw conducted another study of the Zeigarnik Effect where the participants where asked to do a tricky puzzle; except they were interrupted before any of them could solve it – – and then they were told the study was over. Despite being asked to stop, nearly 90% kept working on the puzzle anyway. These incompleted tasks “rattle around in our heads,” distracting and interrupting us from being focused and getting important things done.

PsyBlog’s recommendations below are on point. I would suggest an alternative approach in one area. PsyBlog suggests that in order to eliminate unfinished tasks from being a distraction, you need to get specific about action plans on your tasks (what, when, how, where). I prefer David Allen’s strategy in “Getting Things Done.”

If it’s on your mind, your mind isn’t clear – – you will be distracted. You need to clear the noise.

Get all of your tasks written down and out of your head.

Have a system you trust to keep track of your tasks.

And then ask yourself: “What’s the next action”. Then, take the next action to move the task forward – no matter how small it is.

You’ll find that you’ll have more mental capacity to focus on what’s in front of you.

Getting too specific about action plans can be overwhelming and will lead many of us to do nothing (to procrastinate).

Outcome: we will continue to have “rocks” rattling around in our heads. Best to get started, gather momentum and then dive deeper into the planning process as you gather a head of steam”

OK, back to the main story.

I was talking to a family member who does have massive challenges in procrastination and when I talked to her about all the above, she says for her, it’s all about the (negative) voice(s) in her head that taunts her with lists of things not completed in the past, with accusations of not being “good enough”etc.

I wonder whose voice those voices talk in, as when I was a wealth coach, a lot of negative head chatter around money, wealth and rich people often had a specific voice sound – someone you used to know who may not even be in your life any more.

If you can identify the voice, you can recognise it and question whether you still want to be listening to that person any more!

Additional Recommended Action Steps

In conclusion, then, if you want to stop procrastinating and succeed, you need to get things out of your head onto a list – but not a very detailed list, try “big picture” instead,

You might want to try just getting the file out and perhaps just tell yourself you’ll work on the job for a few minutes and see how it goes.

Don’t take on too many new things and create a new and good habit of ONLY taking on things you know you’ll do easily – give yourself permission to abandon the rest.

I was talking to the same family member yesterday who hadn’t finished a book (that I was waiting to read!) because she hadn’t done the suggested exercises. I said “give yourself permission to just read the bloody book already, without having to do the exercises!”

Anything you do take on, push through the pain of procrastination and make sure you actually complete tasks to create a virtuous circle of achievement and higher self esteem. Honestly, ticking things off your newly shortened list will give you a great feeling.

And you might want to take the Kolbe “A” Test online too, to find out your preferred method of taking action, what you will and won’t do easily. Highly recommended.

I know a great way – a short simple exercise – to get all those nasty voices and limiting beliefs out of your head and blast through them to the REAL reasons you are not taking action yet. I’d love to share that with you. Do feel free to email me and I’ll send it right back to you.

I Like To Work With Action Takers!

However, the people who I most like to work with are serious action takers, people who have already done the work on themselves, who have blasted through their limiting beliefs, who have a great product or service that they want to share with the world, but who just want to know what to do, to market that effectively, and in which order.

Authors, consultants, specialist coaches, trainers, speakers, people who want to stop trading time for money, driving up and down the country to deliver a talk here, one day’s consultancy or training here, half a day there…people who want to create an automated marketing machine to bring more of their ideal readers, clients or customers.

People who want to get that expertise out of their heads and into digital prodcuts that create a passive income while marketing their business.

Perhaps someone like you?

So, if you want to go into 2014 with a focused, clear, exciting action plan, knowing exactly what you need to do to succeed online, join me and let’s create your Perfect Online Business Plan together.

I Can Help You!

I have a great online business planning tool and I’m really, really good at drilling down through what you COULD do to make money online, through to what is the online business plan that is most likely to SUCCEED in helping you finally make money online.

I’ve honed that into a unique system called “The Perfect Online Business Plan”.

I’d love to share that with you.

It’s just ONE MODULE of my 12-step mentoring programme and if you like the sound of working with me, to get your online business rocket launched, just watch the “Triple-M Blueprint” webinar and then click the button below the video.

I’m really looking forward to talking with you!

Warm regards

Nicola Cairncross

Author, Speaker, Entrepreneur & Internet Marketing Strategist

For links to all my books & projects visit:

For help with your business marketing visit:

To get Nicola and her team to do it all for you visit:

#LikesUP for Nicola Cairncross


Google+ Custom URL:

Wednesday, October 30th, 2013 Posted in Google, Google Plus +1, Social Media Web | No Comments »

Getting your custom URL through Google+

You’ll see a notification at the top of your Google+ page or Google Plus Profile when you login if you meet the simple criteria to get your custom Google+ URL.

1. Click Get a custom URL button to get started. Alternatively, from the “About” tab on your Profile, click the “Get” link located under your Google+ URL.

Sherrie-Rose-Google-Plus (4)

2. You’ll see the URL(s) you’ve been approved for. If you see more than one option, select the one you like best. You may also be asked to add a few numbers or letters to make the custom URL unique to you.

Sherrie-Rose-Google-Plus (3)

3. Check the box to agree to the Terms of Service.

4. Click Change URL.

5. We may ask you to verify your account by your mobile phone number. If you need to do this, you’ll see a box pop up asking you to do so.
  a. Enter your mobile phone number.
  b. Check the box to make it easier for people who have your phone number to find you on Google services.
  c. Check your phone for the code that was sent to you.
  d. Enter that code in the box.
  e. Click Verify.

 Sherrie-Rose-Google-Plus (2)

Google+ Custom URLs are available for Google Pages:


6. Once approved, this URL will be linked to your Google+ page or Profile, so be sure everything is exactly the way you want it. Once your URL has been approved, you can’t request to change it. When you’re certain, click Confirm.

Previously, there was a very long ID number associated with the Google+ URL as in the search results image below.  Now, it is text and in most cases a name: 

Sherrie-Rose-Google-Plus (1)

#LikesUP for custom Google+ URL


14 Tips to Ensure Your Event is Covered in Social Media

Tuesday, October 22nd, 2013 Posted in Events, Hashtags, Relationship Riches, Social Engagement, Social Media Web, Video, YouTube | No Comments »

14 Tips to Ensure Your Event is Covered in Social Media

Guy Kawasaki has 14 tips to ensure that an event is covered in social media — even trending as a hot topic with an event with only 100 attendees — if you know what you’re doing.

Here’s how:

1)   Pick an evergreen hashtag.
We could have picked hashtags like “#MotoXBrasil2013,” “#MotoXMexico2013,” and “#MotoXPeru2013,” and this would have been delusional — did we think that the events would be so popular that people will use the hashtag until the next event called MotoXBrasil2014?
Get real. A hashtag like #MotoXBrasil2013 would last for two days, best case. Instead, we picked a short, generic, and evergreen hashtag: “MotoX.” The other 363 days of the year this hashtag represents whatever is happening with Moto X, but for two days it was the event in Brasil.
The big picture is that you want a hashtag that’s constantly in people’s faces, trending, and consistent, whether it refers to an event in Brazil, Mexico, or Peru, or new television commercials.

2)   Tell everyone what the hashtag is.
From the moment you start promoting an event, the hashtag should be in place. This means on your website, in advertising, and all electronic correspondence including your email signature.
Your program should mention it on the cover. The introductory slides should publicize it in sixty-point type. Every employee, speaker,vendor, and guest should know what it is.

3)   Ask attendees to use the hashtag.
It’s not enough to pick a hashtag and tell attendees what it is. You need to ask attendees to use it, too. The “voice of God” should mention it when he/she is making announcements. Your host should exhort people to use it. Toward the end of the Moto X tour, I began my keynote with a request that people tweet that they were at the event and use the hashtag #MotoX , and I waited while they tweeted. You cannot pimp your hashtag too much.

4)   Broaden what socializing an event means.
The audience for the hashtag is not only the people at the event. The audience is anyone in the world who’s interested in the product or company. Thus, a tweet such as “Not in Brasil? See this review of #MotoX to see what the excitement is all about: Motorola Moto X Review!” is appropriate. This kind of post with a high-value link is more likely to be
retweeted and reshared.

5)   Assign the socializing task to a person.
There’s a lot going on at an event: audio-visual production, facilities, babysitting speakers, guest registration, food and beverage, and press coverage. If you truly want a socialized event, you need to assign someone at the event to do nothing but manage social media coverage. Expecting people to time slice at the event won’t work.
Done right, this person is the busiest person at your event. Before it, he or she will schedule promotional posts about the event. During it, she will live tweet what’s happening and take pictures and video of speakers and guests. During breaks, she will post these pictures and videos to Google+, Twitter, Instagram, and Pinterest as well as retweeting and resharing other people’s posts about the event.
After the event, she will post more pictures and videos and try to ensure people who are in these pictures and videos know that that they are so that they spread them, too. PR people from your agency cannot do this well if they are concerned with journalists and bloggers and taking care of the speakers and executives.
In the case of the Moto X launch, the founder of Pegitas, +Peg Fitzpatrick  ran the show for me. The social media success we achieved was simply not possible without her.

6)   Livestream video coverage.
Think of all the money that you’re spending to make the event happen. Why wouldn’t you broadcast live video coverage? Are you afraid that too many people will place orders? Get real. If you’re announcing a product in Bogota, you want a blogger in Moscow to write about it, too.
Livestreaming is obvious for a product announcement, but what if people are paying to attend your event? The fear is that people decide not to attend because they can watch for free. You could charge people to watch the livestream if that makes you feel better, but I would make the case that these people would not have attended anyway.
Also, if watching your event is as good as attending it live, you’ve got a bigger problem. I encourage to think big: livestreaming an event encourages people to attend in person the next time.

7)   Provide real-time updates.
If you’re not livestreaming video, at least have your social-media person provide blow-by-blow updates. Outfits like The Verge provide outstanding live coverage of events such as Apple announcements, so learn from what they do. This isn’t as good as livestreaming, but it’s cheaper and easier.

8)   Display the tweet stream.
There are services that display the tweets that contain a hashtag in real time. Displaying these tweets encourages more interaction and use of your hashtag. For some people this is like seeing their picture on the big display in Times Square — they’ll find it irresistible. You can find many tools to do this by searching for “stream twitter hashtags” on Google.
There is a downside to this. First, tweets could get ugly if your speakers suck or your announcement isn’t impressive. Second, speakers must compete with the tweet stream for the attention of the audience. You can always turn off the feed if necessary.

9)     Provide fast, free, and unprotected wireless access.
If you want your event and hashtag to trend, you need to enable guests to post fast, free, and easily. Again, you’re spending a lot of money to get people to come to an event, you’re pounding the hashtag into them, and now you’re not going to make it easy to post by providing wireless access?
What alternate marketing universe are you living in?
And don’t password protect the wireless network. Are you afraid that somebody is going to host his website for five hours using your network? You should remove all the speed bumps to promoting your event. The upside of open access to a wireless network is much more social media exposure. The downside is … I can’t think of any.

10)     Provide a place to take pictures.
After the initial Moto X events, I requested an area for taking photos. The area needed good lighting and a backdrop with “Moto X” printed all over it. Think of the pictures of celebrities at the Academy Awards — they’re standing in front of a backdrop with the Academy Award graphics.
I also learned that people will use this designated area to pose with their friends. They see the backdrop, and they think: “Let’s take a photo here to show we were at the event. Let’s pretend we’re Paris Hilton or David Beckham.” Roughly 100% of these photos get shared on social
media — hopefully, many with your hashtag. The bottom line is that every picture is a branding opportunity.
Power Tip:  You can use a product such as Adobe Lightroom to watermark your photos with your logo. This means that no matter where the photo is taken, your logo will appear.

11)     Require your executives to be available for pictures.
At most events, company executives speak and then rush off to a limited access press conference or individual interviews. Then they might make a short appearance at meals but are surround by their “people” to protect them.
Give me a break. Tell them to press the flesh.
They should not only be happy to pose for pictures, they should ask people to be in pictures with them. Roughly 80% of your guests would like to have a picture with the CEO of your company or your keynote speakers. No one is going to turn you down if you ask them to take a picture with your CEO. Roughly 100% of these photos get shared, too.

12)     Take and share candid pictures.
Document your event as much as possible by hiring a photographer. He or she might cost $1,000/day, but this is roughly what you’re spending on the thumb-drives with your logo to give away.
The follow-up action is to distribute the pictures. I’ve spoken at hundreds of events. Most of them have paid photographers intruding at every instance, and yet I seldom see any of the pictures.
Where are they used? Does the company not own the rights to the pictures so that it could freely distribute them?
We took candid photography to an extreme at the Moto X events. I posed with anyone who asked (and asked anyone who didn’t) in front of a backdrop with “Moto X” plastered on it whenever possible. My goal was that everyone who was at the event was in at least one picture.
After the event, we sent an email to guests telling them where they could find the collection of photos. We encouraged them to download the pictures and, of course, share them with the MotoX hashtag.

13)     Make a slow-motion video.
I discovered one more useful tool to socialize an event: slow-motion video. Whereas pictures require too much clicking to view and regular-speed video moves too fast, slow-motion video is a perfect way to capture and share the images of dozens of guests. Just turn on your camera phone and walk through the crowd. Watch this video of a book party to see what I mean.
Book Party for Halley Suitt Tucker
Power Tips: First, walk fast. When viewed, slow-motion video is approximately six times longer than regular video. Second, YouTube lets you add music to the video, and music makes a slow-motion videos sing. Third, grab the long link address for the video in your browser address bar (not the address you get by clicking on Share) and add “&hd=1” to it. This will ensure that people see the high-definition version.

14)     Cover the earth.
Once you have pictures and video, share them on Google+, Twitter, Pinterest, and Instagram with your hashtag. (Click on “Google+” and “Instagram” to see examples of what we did.) You can get away with posting as many as ten pictures per day from an event, so take your best shots and then provide a link to the rest of the album.
Nothing that I’ve mentioned is hard or extremely expensive, and none involve paying for social media services, but these actions can expand the impact of any event.

Give them a try for your next event. I’ll be watching what’s trending to see how you do. – Guy Kawasaki

#socialmediatips #socialmedia #HolyKaw #LikesUP #RelationshipRiches

Source: Guy Kawaski on Google+

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