Archive for the ‘Social Media Web’ Category

Why Snapchat does not need an outcome

Sunday, November 22nd, 2015 Posted in Sharing Technology, Social Engagement, Social Media Web | No Comments »

How does Snapchat fit into the social media culture? Snapchat rejected a bid from Facebook and now has grown to be possible competition for Facebook. More teens use Snapchat (or Instagram) than they do Facebook. Snapchat is a mobile messaging app for sharing a photo or a video, then add a caption or doodle or lense, and send it to a friend or add it to your story to share with the world/your followers. Friends can view individual snaps for up to 10 seconds, and then it disappears.

Warren Whitlock, veteran to social media and author of one of the first books on Twitter was puzzled by his lack of interactivity on his Snapchat.

Tamara McCleary wrote this as her reply to the public post as her "take" on all things social media… it is biased, and filtered through my own lens, and not at all true, just true for me. (My full disclosure) So… social media… pick your platform, they all have different personalities, different uses, and they are all fun in their own way. I LOVE social media… in all of its flavors. Twitter is much different in "feel" than Facebook and both are different than Instagram or Pinterest or LinkedIn… in the end here’s how I look at social media in general.

I play around with the various platforms and I enjoy one, great! If I don’t then that’s okay too. It’s not a one size fits all, and most importantly….MOST importantly just take a look at what it is that you are using it for. I use them all for different purposes, and I’m on some more than I am on others. (Please forgive me Father for I have sinned… it’s been months since my last Pin!) Sorry Pinterest.

I enjoy ALL of the various platforms for different reasons, and none of them are the same. One thing that brings me great joy is to simply explore, interact when there’s action, and enjoy the peace when there’s not. I’m not always on SnapChat, just like I’m not always on FB or Twitter or IG. I’m a human being after all and it’s unrealistic to think that someone living a whole life can constantly be engaging online lest they are not engaging in their real life too. I thoroughly enjoy my time away from social media as much as my time engaging on social media.

I am clear with myself about why I am spending time on which platform and why. SnapChat for me has never been a community builder, or high engagement tool. I admit it, SnapChat has been pure fun… pleasure, joking back-and-forth with folks who have "snapped" me directly. Sometimes I check other’s snaps and sometimes I’m not on for days unless I get a notification that someone has snapped me directly. (Usually a family member, one of our kids, or a close friend.) AND the Snaps I get are pure silliness. Now… whole other story when I move to say…. my LinkedIn. THAT is far more professional and my purpose, my motives there are business not silliness. Twitter is more of a cocktail party for me, my motives there again are different, and just like any social situation, the context has shifted. So LinkedIn might have been the office conference room, now Twitter is the networking cocktail party. Then move on to Facebook which feels more like the family gathering in the living room where one can let their hair down. My feelings, purpose, reason for being "on" are all different depending on the platform… the context.

In the end, it’s never about who is or is not engaging with me, it’s more about me being clear with me about what it is it that I am seeking. What am I looking for? What do I want from the platform? When I get honest with myself about my own expectations, attachments to outcomes, it’s a lot easier to see the truth of what "is." The truth "is" I have found => I am much happier looking to engage than I am looking for evidence that I’m being engaged.

Just as I have found the deepest seed nugget of all; I am most loving when I am looking to love versus looking for evidence that I am loved. SnapChat for me is the most delightful vehicle I know to play with my nieces, get sweet private little messages from them… even though I cannot be involved in their daily lives since we live in different states, they send me little funny video snippets and silly pics and we are staying close even though I am far away. You see, for me SnapChat isn’t about building my brand or engaging a community… it’s just another vehicle to connect and sometimes it’s just to be a good auntie.

Warren Whitlock replies: Wow. This was unexpected. Constant total amazement from you.  I love how you describe detaching from outcomes.

I too prefer to jump in, add what value and wisdom I can muster and hope to make someone smile.
Lately, I’ve seen my engagement with others skyrocket to be most of what I do. On Twitter, that means most of my tweets are answers to someone.. often unexpected, hopefully enjoyed. On Facebook, I answer comments on my posts (nearly as good as you) but spend more time answering others.

My pivot was reading OBLIQUITY. I started see how pushing to stay on course and measuring outcome kept me from the serendipity that brings most of what I want out of life.

I am reminded of a story about setting goals. A man wrote down what he wanted from life and then misplaced the list. Found it years later. Most of the goals were achieved.

I am not against goal systems, tracking and measuring. I track social media and marketing way more than most. Doing so, and deeply knowing those results, has allowed me to go with my intuitive click (as Tom Justin taught me) and know that I’ll get everything I need by just helping others get what they want.

Mike Allton responds: That is fantastic Tamara. You’ve brilliantly articulated why certain social networks work or fit into your life, and at the same time, offered a lesson for the rest of us.

This is exactly why I think the X is better than X arguments are a waste of time. You didn’t mention Google+, yet that happens to be one of the most important platforms on the planet to ME. Does that make you wrong or misguided? Of course not.

The fun is in the exploration. And the gift is in finding a platform that does *something* for us, whatever that something is.

So don’t feel bad Warren. I don’t get anything out of SnapChat either. But you and I are both wealthy in social media benefits elsewhere and don’t have to get something from everything.  On the other hand, maybe you’re just doing it all wrong. (wink)

Tamara McCleary replies to Mike, I love your comment buddy. Gosh you are so spot-on, I didn’t mention Google+ because it’s never been my thing. I felt like it was dying away so I pulled my energy away from it because Lawd knows it’s hard to juggle all of these multiple platforms! And I do all of my own social media, I don’t have any help. I personally answer everyone back and write al of my own posts. Sometimes it feels overwhelming to keep up… and then I don’t keep up. smile emoticon I think we’re all doing it all wrong and all right at the same time. We are trailblazing new territory in this fantastic, fabulous, world of technological advances by the second. It’s a VERY exciting time to be alive! Let’s all just get messy together!

Likes UP and thanks for sharing, Warren, Tamara, and Mike.


Social Media Day #likesup #smday

Tuesday, June 30th, 2015 Posted in Likes UP, Social Engagement, Social Media Web | No Comments »

Social Media Day  #likesup #smday


Sixth Annual event on June 30th started by Mashable.  Officially recognized worldwide by most countries and cities.

Use hashtag #SMday or #SMday2015 in your social interactions.

Quick video overview of activity:


Social Media Day #smday2015 #smday #likesup

How to Raise Your Klout Score in 3 Easy Steps!

Monday, March 3rd, 2014 Posted in Influence & Persuasion, Social Media Web | No Comments »

How to Raise Your Klout Score in 3 Easy Steps!

1) Create! Now you have the ability to create great content in Klout as well as other social media.

2) Schedule! Choose the timing of posts when your audience is active.

3) Share! Pass along a valuable resource to go deeper into a subject: Click here Raise Your Klout Score  and click here Create FAST content in 10 minutes or less

Use your Klout Influence for Good!

#LikesUP for Klout! 


Webinar Marketing to Your Exact Target Audience

Wednesday, February 12th, 2014 Posted in Advertising, Facebook, Marketing & Sales, Social Media Web, Webinar | No Comments »

I had the pleasure of being interviewed by Nicola Cairncross today and will share the podcast link when it becomes available.  Nicola uses GoToWebinar to record the interviews and turns the audio into podcasts. 

Nicola_Cairncross-webinar-marketing Did you know you can send ads for to your webinar registration page directly to group members in Facebook?

Nicola took action prior to the annual Marketer’s Cruise with a sponsored Facebook ad targeted to just the cruise participants. 

But once she got on the cruise having fun was a higher priority.

She did not actually procrastinate, she just choose a more optimal time after the cruise for the interviews.

She recently wrote that you may find it hard to take action as an aspiring entrepreneur and end up procrastinating. 

Here is a Nicola’s most recent post about procrastination and the Zeigarnik Effect:

As a coach / mentor, one of my main skills has to be enabling people to get clarity, create a plan and then take action on that plan.

I’ve blogged about it many times and one of my main frustrations is when I spend time with people and, at the end of the call, they seem motivated, they have a step by step plan, but still….they just don’t take action.

When considering new applicants for my mentoring programme, I ask potential students to complete a task, that tells me immediately if they are action takers or procrastinators. Only the action takers get in.

Until today I’ve been a bit mystified about why so many do procrastinate, but today, by accident, I came across something called The Zeigarnik Effect which may explain everything!

This email is a bit long but if you ARE a procrastinator, it will make you feel better and it MAY help you get cracking. And, if you read to the very end, you’ll find out about something brand new that may help you even more!

First up, you know that most of your fortune in business is in the pockets of people you already know or within a 25 mile radius of where you stand, right now, right?

(Social media extends that reach rather dramatically but you have to know how to use it right. Did you know, for example, that you can create new prospect lists from the list of the people you already know on one platform and then, import the people you know on LinkedIn for example and reach out to them on Facebook!)

Well, my friend Steve sent me to read an article on Ian Brodie’s blog about how to get in touch with old clients and contacts in a really cool way with the intention of turning them into new business. Reading it immediately gave me some great ideas for how he could do that and he’s been putting those ideas into action ever since.

Right at the end of the article Ian says “And if, like me, you’ve been following Richard Wiseman’s excellent psychology-based tips in his book “59 Seconds”, you’ll know that the best way to beat procrastination and actually achieve something is to just get started and work on it for a few minutes (thus harnessing the Zeigarnik effect)”.

As I know quite a few SERIOUS procrastinators, I was curious about both the book and the Zeigarnik Effect, which sounded a bit like time management coach Mark Forster’s excellent technique of “just get the file out”. So I looked it up on Google and found a really great quote about how you are much more likely to remember and regret things you don’t do, than things you DO do.

However, rather ironically, I couldn’t complete my blog post right then, so ended up losing the page with the great quote on it!

Then I remembered about browsing history and lo and behold! I found it again. On the rather catchily entitled “Personality & Social Psychology Bulletin” website.


Well at least it says what it does on the tin!

“Regrets appear to follow a systematic temporal pattern: Regrettable commissions (things you do) loom larger in the short term, whereas regrettable omissions (things you don’t do) are more prominent in the long run. This research examines whether this pattern can be attributed in part to the Zeigarnik effect, or peoples’ tendency to remember incompleted tasks better than completed tasks. Does Zeigarnik-like rumination over regrettable failures to act make them easier to recall, and thus more available as sources of regret?

A survey found that people think about their biggest regrets of inaction more frequently than their biggest regrets of action. In two additional studies, participants listed their three biggest regrets of action and three biggest regrets of inaction, and then attempted to recall them several weeks later. As anticipated, participants remembered more of their regrettable omissions than their regrettable commissions, an effect that was maintained when the severity of the regrets was controlled statistically.”

Follow that? Good….

This ties up nicely with the “Top 5 Things Dying People Regret” which seem to revolve around things people didn’t do, rather than things they did do.

When searching for that quote above, I came across David Kanigan’s blog “Lead, Learn, Live” where he talks about how the Zeigarnik Effect makes it difficult to get things done (and what to do about it)

“I came to learn of the Ziegarnik Effect in PsyBlog. In 1927, Russian psychologist Bluma Zeigarnik conducted a study in a busy restaurant in Vienna where she found that waiters remembered uncompleted orders or interrupted tasks better than completed tasks. This is described as the Zeigarnik Effect.

In 1982, almost 60 years later, Kenneth McGraw conducted another study of the Zeigarnik Effect where the participants where asked to do a tricky puzzle; except they were interrupted before any of them could solve it – – and then they were told the study was over. Despite being asked to stop, nearly 90% kept working on the puzzle anyway. These incompleted tasks “rattle around in our heads,” distracting and interrupting us from being focused and getting important things done.

PsyBlog’s recommendations below are on point. I would suggest an alternative approach in one area. PsyBlog suggests that in order to eliminate unfinished tasks from being a distraction, you need to get specific about action plans on your tasks (what, when, how, where). I prefer David Allen’s strategy in “Getting Things Done.”

If it’s on your mind, your mind isn’t clear – – you will be distracted. You need to clear the noise.

Get all of your tasks written down and out of your head.

Have a system you trust to keep track of your tasks.

And then ask yourself: “What’s the next action”. Then, take the next action to move the task forward – no matter how small it is.

You’ll find that you’ll have more mental capacity to focus on what’s in front of you.

Getting too specific about action plans can be overwhelming and will lead many of us to do nothing (to procrastinate).

Outcome: we will continue to have “rocks” rattling around in our heads. Best to get started, gather momentum and then dive deeper into the planning process as you gather a head of steam”

OK, back to the main story.

I was talking to a family member who does have massive challenges in procrastination and when I talked to her about all the above, she says for her, it’s all about the (negative) voice(s) in her head that taunts her with lists of things not completed in the past, with accusations of not being “good enough”etc.

I wonder whose voice those voices talk in, as when I was a wealth coach, a lot of negative head chatter around money, wealth and rich people often had a specific voice sound – someone you used to know who may not even be in your life any more.

If you can identify the voice, you can recognise it and question whether you still want to be listening to that person any more!

Additional Recommended Action Steps

In conclusion, then, if you want to stop procrastinating and succeed, you need to get things out of your head onto a list – but not a very detailed list, try “big picture” instead,

You might want to try just getting the file out and perhaps just tell yourself you’ll work on the job for a few minutes and see how it goes.

Don’t take on too many new things and create a new and good habit of ONLY taking on things you know you’ll do easily – give yourself permission to abandon the rest.

I was talking to the same family member yesterday who hadn’t finished a book (that I was waiting to read!) because she hadn’t done the suggested exercises. I said “give yourself permission to just read the bloody book already, without having to do the exercises!”

Anything you do take on, push through the pain of procrastination and make sure you actually complete tasks to create a virtuous circle of achievement and higher self esteem. Honestly, ticking things off your newly shortened list will give you a great feeling.

And you might want to take the Kolbe “A” Test online too, to find out your preferred method of taking action, what you will and won’t do easily. Highly recommended.

I know a great way – a short simple exercise – to get all those nasty voices and limiting beliefs out of your head and blast through them to the REAL reasons you are not taking action yet. I’d love to share that with you. Do feel free to email me and I’ll send it right back to you.

I Like To Work With Action Takers!

However, the people who I most like to work with are serious action takers, people who have already done the work on themselves, who have blasted through their limiting beliefs, who have a great product or service that they want to share with the world, but who just want to know what to do, to market that effectively, and in which order.

Authors, consultants, specialist coaches, trainers, speakers, people who want to stop trading time for money, driving up and down the country to deliver a talk here, one day’s consultancy or training here, half a day there…people who want to create an automated marketing machine to bring more of their ideal readers, clients or customers.

People who want to get that expertise out of their heads and into digital prodcuts that create a passive income while marketing their business.

Perhaps someone like you?

So, if you want to go into 2014 with a focused, clear, exciting action plan, knowing exactly what you need to do to succeed online, join me and let’s create your Perfect Online Business Plan together.

I Can Help You!

I have a great online business planning tool and I’m really, really good at drilling down through what you COULD do to make money online, through to what is the online business plan that is most likely to SUCCEED in helping you finally make money online.

I’ve honed that into a unique system called “The Perfect Online Business Plan”.

I’d love to share that with you.

It’s just ONE MODULE of my 12-step mentoring programme and if you like the sound of working with me, to get your online business rocket launched, just watch the “Triple-M Blueprint” webinar and then click the button below the video.

I’m really looking forward to talking with you!

Warm regards

Nicola Cairncross

Author, Speaker, Entrepreneur & Internet Marketing Strategist

For links to all my books & projects visit:

For help with your business marketing visit:

To get Nicola and her team to do it all for you visit:

#LikesUP for Nicola Cairncross


Google+ Custom URL:

Wednesday, October 30th, 2013 Posted in Google, Google Plus +1, Social Media Web | No Comments »

Getting your custom URL through Google+

You’ll see a notification at the top of your Google+ page or Google Plus Profile when you login if you meet the simple criteria to get your custom Google+ URL.

1. Click Get a custom URL button to get started. Alternatively, from the “About” tab on your Profile, click the “Get” link located under your Google+ URL.

Sherrie-Rose-Google-Plus (4)

2. You’ll see the URL(s) you’ve been approved for. If you see more than one option, select the one you like best. You may also be asked to add a few numbers or letters to make the custom URL unique to you.

Sherrie-Rose-Google-Plus (3)

3. Check the box to agree to the Terms of Service.

4. Click Change URL.

5. We may ask you to verify your account by your mobile phone number. If you need to do this, you’ll see a box pop up asking you to do so.
  a. Enter your mobile phone number.
  b. Check the box to make it easier for people who have your phone number to find you on Google services.
  c. Check your phone for the code that was sent to you.
  d. Enter that code in the box.
  e. Click Verify.

 Sherrie-Rose-Google-Plus (2)

Google+ Custom URLs are available for Google Pages:


6. Once approved, this URL will be linked to your Google+ page or Profile, so be sure everything is exactly the way you want it. Once your URL has been approved, you can’t request to change it. When you’re certain, click Confirm.

Previously, there was a very long ID number associated with the Google+ URL as in the search results image below.  Now, it is text and in most cases a name: 

Sherrie-Rose-Google-Plus (1)

#LikesUP for custom Google+ URL


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