Facebook wants your eyeballs not just to ready and look at pictures, but to watch video. So many YouTube videos are posted on Facebook that powers that be at Facebook corporate wanted to get in the game.

This video feature, which rolled out a few months ago is great for engagement. Immediate consumption and in-the-moment updates have the potential to change the way marketers and consumers approach the Facebook platform—add some more planning to your marketing calendar.

If you’re a social media marketer or if you prefer to talk out your thoughts on camera instead of typing, then FB Live may be for you.  And, even if you don’t plan on using it, or Facebook in general, it marks an important trend in the social media and mobile technology worlds.

Basics of Facebook Live

Facebook Live offers live-streaming video capabilities to users. From your smartphone, by tapping the live stream icon, you can start broadcasting video live, and write an optional description for the event.  Desktop broadcasting is also available.  Any friends/users following you will have the ability to “tune in” to the broadcast. At the end of the video, you can tap “finish” to complete the video, at which point it will be posted as a permanently available feature on your timeline.

Other in-the-moment video programs such as Periscope and Meerkat, offer uniquely live-streaming video for their users. Facebook Live video can be retrieved at any time. The maximum time limit for a FB Live broadcast is currently 30 minutes, and you can block specific users if you desire.

How to Use Facebook Live

Some folks are using it to spout their political, religious, and life philosophy. Businesses may live-stream a major company announcement, a seminar, or some other participatory event, or you could aim for something more content-intensive like the PowerPoint demo that Guy Kawasaki did recently.

Keep in mind some etiquette and best practices:

  • Announce yourself. Let your friends know in advance that you’re planning to broadcast. It won’t do you much good to broadcast if nobody’s prepared for it. Make an announcement—preferably several announcements—in advance to let your users know what they can expect.
  • Headliner Description. Write an catchy headline. It’s technically not a headline, but a description. This will help folks decide to watch, so make sure it’s accurate and compelling enough to encourage participation.
  • Attract is the game. Friends that follow you will get a notification when you go live with a broadcast, so try to attract more regular “followers” on the platform. You can do so by presenting a quality livestream experience that your viewers enjoy.
  • Engagement.  Multi-task while broadcasting and read what your viewers are saying and verbally comment.  Show appreciation, ask for feedback, respond to questions, and make the experience as participatory as possible.
  • Check your speed. When you get ready to livestream, double check your connection speed and reliability, and use Wi-Fi if you can. The last thing you want is for your stream to cut out in the middle of an important moment.
Facebook Live Page

Facebook Live Page

Links: https://live.fb.com/about/

World Map of FB live activity: https://www.facebook.com/livemap/

Facebook Live
FB Live best practices


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