Likes UP: Facebook Offers
There’s nothing like an offer, coupon or discount to grab the interest of a customer or prospective customer.
What caught my eye today on Facebook was an offer. It was from a big brand company, but what grabbed my attention was WHO was attached to the offer.
It was the fabulous Jo Barnes, founder of The Social Networking Academy. See her video below on Facebook Timeline Changes.
But, first about the offer:
It’s a sponsored story highlighting a FRIEND. Yes, YOU BECOME the ad spokesperson for the brand.
Here’s the email send by the brand; Must be acted on today!
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Hi Sherrie, Sears Expires today To redeem your offer, take this email to Sears and show it to the staff. Print the email out, or just show it from your phone. Sears Like Sears Thanks, |
Facebook Offers are a Hot Topic
https://www.facebook.com/help/offers
“Certain businesses, brands and organizations can share discounts with their customers by posting an offer on their Facebook Page. Offers are like coupons and don’t cost anything to create.”
Offers are only available on some pages – those with managed accounts (i.e. with big FB ad budgets!): https://www.facebook.com/help/?faq=376886339005158.
FB is working on expanding Offers to be available to more businesses. Offers are probably monetized with ads and sponsored stories. Offers can be pinned to the top of a Facebook page.
After receiving the email offer, I check the brand Facebook page. Here’s the offer pinned to the wall:
And, now without further adieu, here is Jo Barnes, Social Media Leader in her YouTube Video:
#LikesUP for Jo Barnes
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