Likes UP: Google Plus Social Search Merge with G+ Personalization

Likes UP:  Google Plus Social Search Merge with  G+ Personalization

A Gmail account automatically gives you access to G+, Google Plus, plus.google.com.  You’re a G+ member.

Google is transforming Google into a search engine that understands not only content, but also people and relationships (yes, those RELATIONSHIP RICHES™ are what it is all about.  Searching and digging for gold in people’s profiles!)

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If you’re part of Google+, Google’s new search tools will only pull you further in, ensuring that the still young social engine is TOM – top of mind.

As long as you’re signed into Google+ meaning through your gmail account, Google will try to finish your search query with the most likely in-your-Circles match. Google, in other words, is assuming that you’re looking for someone you know and not just a random person with the same name.  As Google sees it, you’re getting more relevant results, because this is the information and the people you choose to connect with in the first place.

Social Search was in the Google Labs back in 2009.  In 2012 it is  reality.

Google only has access to that one open graph [Google +] and it does not “pull in anyone else’s social graph” like Facebook or Twitter.

Starting on January 10, 2012, Google+ results will be blended in with the traditional “authoritative results,” but clearly annotated. Google calls this access to “your web.” So instead of all the public information that is already available to everyone searching via Google, so you can see information that you posted into Google’s new social network.

 

From the Google Blogspot Blog:

Search, plus Your World

1/10/2012 06:29:00 AM

Google Search has always been about finding the best results for you. Sometimes that means results from the public web, but sometimes it means your personal content or things shared with you by people you care about. These wonderful people and this rich personal content is currently missing from your search experience. Search is still limited to a universe of webpages created publicly, mostly by people you’ve never met. Today, we’re changing that by bringing your world, rich with people and information, into search.   http://googleblog.blogspot.com/

#LikesUP for Search

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