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Excerpts:

When you consider the commitment Google has made to Plus, you have to figure that G+ today is a mere crude and clumsy approximation of what it will be a year from now.

Sharing Circles with others. Groups. Circles. Handcrafted subsets of your friends, your acquaintances, and the people you follow. Videoconferencing with a group of your co-workers; literary discussions with the members of your book club; debates about the price of a new roof with the other members of your local community center; ongoing scheduling of your World of Warcraft guild; news from the leading lights of the political party of your choice; any of the hundreds of kinds of little or large groups of people that form and dissolve all the time. That’s what Google Plus is good at, and Facebook isn’t.

Mark Zuckerberg famously said, “Guess What? Nobody Wants To Make Lists” — but everyone lists and subdivides the people they know all the time: in their head, or on paper, or in the To:  andCC: fields of their emails, for innumerable social reasons. They’ll do so online, too, if it’s easier and a more core part of the experience than it is at Facebook. I believe people want to connect to both broad-brush swathes of people — everyone they know, everyone they work with, everyone they went to school with, friends of friends — and more carefully defined groups, with finer control over identity and membership.

#LikesUP