The Impact of the Customer Experience
In today’s marketplace the Customer Experience is impacting sales, brand & reputation like never before. The voice of the customer is stronger and more prevalent than ever. People can express their opinions about your company on blogs, forums, Twitter, Facebook, YouTube, Google+, Yelp and countless other places. Your handling of each and every customer interaction has a direct impact on current and future sales.
Come and hear a panel of experts discuss how you manage your organization to embrace the customer and create positive interactions and more revenue. Learn about tools you can use to find out what’s being said about your company and your products. Hear how you take a customer to a loyal customer and on to become an excited customer.
Marshall Toplansky | President | WiseWindow
For the past 30 years Marshall has been working with marketers and technologists to spot extraordinary opportunities for his clients. Marshall is a trend spotter helping companies use information to become better trend spotters themselves. He started his career at Ogilvy & Mather Advertising in New York, working as a marketing strategist in both general and database marketing. He left to join U.S. Robotics, developing the modem-maker’s marketing strategy during its early 1990s era of meteoric growth until its acquisition by 3Com. He went on to guide the Open Environment Corporation to a successful IPO. Since then, he’s directed marketing programs for technology and telecom heavyweights such as Cisco, Gateway, Lenovo, and Toshiba.
Brian Vellmure | Principal | Innovantage / Initium
Brian is the founder of a management consulting firm specializing in accelerating growth.For more than a decade, Brian has been helping companies increase profitability through customer focused initiatives. He is an accomplished business leader, management consultant, speaker, and award winning and syndicated blogger. He is often referred to as a thought leader and pioneer in Social CRM and Social Business.Brian is a frequent contributor to several media outlets, and acts as an advisor for software and technology vendors.
Barry Lieberman | President | Advantage Plus Marketing Group
Barry is enabling companies to use the best of new and traditional marketing techniques to grow & prosper in today’s economy. Barry works in an interim executive role as a change artist to enable organizations to modernize their customer touching organizations to prosper in today’s markets. He is currently working with organizations ranging from mid-sized name brand consumer electronics companies to smaller newer companies just entering the marketplace. Prior to his current projects, for 17 years he had owned and operated Advantage Plus Marketing Group, Inc., executing over 1400 demand/lead generation marketing programs.