Likes UP: Who Do You Trust; Who Trusts You?
Likes UP: Who Do You Trust; Who Trusts You?
Will YOU convert our world’s crisis of trust into a great opportunity?
Find out in the book, “Smart Trust,” and it will – I promise – forever alter your worldview – on yourself and everyone else you interact with… Oh yes, it will multiply, magnify and monumentally increase your positive impact in
everything you ever do.
Trust me on this – if you want to create more prosperity, energy and joy for yourself and your business in this low-trust world, the most powerful, single step you can take is to stop reading this email (and minimize it) – then, go to your favorite bookseller and order a copy of “Smart Trust,” by Stephen M.R. Covey (son of “Seven Habits” author, Stephen R. Covey) and Greg Link.
When Stephen M.R. Covey wrote his first monster bestseller titled “The Speed of Trust,” Jay Abraham was personally enthralled. Why? In fact, the majority of this article is from Jay Abraham, marketing genius.
Jay writes, “ I’ve ALWAYS believed that “trust” represents the last
remaining high impact intangible leverage factor/point a business owner,
entrepreneur, professional or employed person could harness
– to increase every facet of success, prosperity, positioning impact and
collaboration.
Why? Think about it logically. The more you trust someone, their
purpose, motives, message and actions – the faster you “buy into”
whatever they are offering, proposing, asking, selling, requesting, —
from motiving team members to embrace an initiative, to persuading
vendors to provide preferential pricing from compelling prospects to say
“yes” (through your marketing/selling) and getting them buying more
things, more often — and referring more quality people to becoming
lifelong, raving fans of your business and you.
From getting people to work their hearts out for you or your cause or
purpose – to getting people to love you – it ALL flows farther, faster,
harder, deeper, more successfully, substantially and sustainingly from –
ta-dah! – “trust.”
But few people grasp ALL the positive implications of commanding total
trust. Few people live a trust-based, purpose-based business or personal
life. Even fewer grasp the monumental cost (in financial, emotional and
achievement-based) terms that a lack of trust can inflict — to a
business and to your entire life or career or personal relationships.
It transcends mere credibility. It vaults past mere ethos. It goes well
beyond integrity.
There are “clear cut” factors that create supreme trust. I’m betting you
don’t know what most – or any – of them are. That does NOT imply you
aren’t honorable in your intentions or that you don’t try and do
business truthfully, respectfully.
It means you can’t possibly maximize the success, the satisfaction, the
reputation, the prosperity, the connection, the richness of interactions
you have in your business and personal life.
Stephen M.R. Covey’s first book was paradigm shifting. No. It was
conduct altering!
BUT — his newest book – out just this week, called – again, “Smart
Trust,” is written with his partner, Greg Link. Greg, besides being an
extraordinary human being and an amazingly quality person – was Stephen
Covey’s colleague for years at Franklin-Covey. He was a key factor in
the creation/development of the “Seven Habits” series.
Greg and Stephen M.R. have collaborated to create a book so important,
relevant and impactful – I honestly believe it should be required
reading by everyone, anyone – in business in any way. Not merely owners
or entrepreneurs – but again, everyone who deals in life with anyone
else, in any way else, about anything else. If the book sounds epic in
its message, well, that’s because it IS!
The CEO of Pepsi, the greatest business professor alive today, Warren
Bennis, the Chairman of AT&T, a Nobel Peace Prize winner, the CEO of
Proctor & Gamble, Larry King, the CEO of Deloitte-Touche, the CEO of
Lenova, the Chairman of DirecTV, Clayton Christensen, the CEO of
Frito-Lay, the Chairman of Eli Lilly – are only a few people who didn’t
merely endorse this outlandishly important book – they each almost
implored you to read it, live it, teach it.
Again – “Smart Trust.” What’s the book? “Smart Trust.”
What I particularly love about this book is that it doesn’t merely tell
– it shows with rich examples, loads of case studies, tons of clear-cut
examples you can instantly grasp.
Frankly, honestly – I suspect that — for more than a few of you,
reading this book will be a very uncomfortable “reality check.” But for
every one of you — reading this book WILL BE a liberating, inspiring
and utterly life-changing, two-hour experience.
Do I have any personal gain in unhedgingly endorsing, imploring, urging,
cajoling and admonishing you to buy this book this minute? No and yes.
I don’t profit a penny-personally. I’m not tied into any part of the
ordering process. I’m certain – with all the “heavyweight” endorsers
behind it, this book will quickly sell multimillions of copies without
my intervention.
BUT I gain enormous personal satisfaction (in legacy value) by knowing I
had an ever-so- modest role in connecting YOU to something so powerful
(and to an understanding so all-encompassing) that it will
(unquestionably) forever alter the course of your life, your business
fate, your every relationship with every human being you interact with
directly, indirectly, individually or in any form of multiplied impact
(meaning correspondence, advertising, marketing, etc.).
Enough said?
Then, what are you waiting for – go now somewhere – online, offline –
and get your hands on a copy of this book.” Jay Abraham
“Without a doubt, the most powerful book of our age…” “Helped us with our 100,000 managers…” “The key to our new global reality…” “How visionary leaders in all fields address challenges…” “Teaches how to
analyze both people and situations…” “My team is now a different team…” “Nothing is more important than building trust…” “Trust is the key to global reality…” “The most impactful relationship issue in our lives…”
Straight from the SMART TRUST page by Warren Bennis:
“Smart Trust is without doubt one of the most powerful and seminal books of our age” After illustrating the global relevance of trust with his book The Speed of Trust by selling more than one million copies in twenty-two languages, Stephen M. R. Covey again illuminates the hidden power of trust to change lives and impact organizations in Smart Trust. In a compelling and readable style, he and long-time business partner Greg Link share enlightening principles and anecdotes of people and organizations that are not only achieving unprecedented prosperity from high-trust relationships and cultures but—even more inspiring—also attaining elevated levels of energy and joy.
The sustainable success these leaders and enterprises are exhibiting is paradoxically being produced in what has proved to be the lowest trust climate in years, if not decades. Smart Trust shows what they are doing and the five actions they are commonly taking to prosper, against the odds, in the same circumstances causing so many others to fail.
With penetrating insights illuminated by their unique access to many of the world’s most successful leaders and organizations, the authors lay out a breakthrough process and skill set in a practical and actionable formula that makes trust a performance multiplier for leaders, teams, organizations, and even countries. They show why trust is fast becoming the most consequential life and leadership skill of our time—a career-critical competency required to navigate and compete in this perilous twenty-first-century interdependent, global economy. Covey and Link teach how to cut through traditional either/or thinking to extend “Smart Trust,” enabling you to exercise sound judgment in a low-trust world by minimizing risk and maximizing possibilities.
Smart Trust has met the strict scrutiny of business leaders around the globe and is validated by research from multiple sources that confirms that high-trust organizations outperform low-trust organizations by nearly three times. Smart Trust shares findings that verify how enduring success, vitality, and happiness are directly related to the level of trust in our relationships—whether in our professional or personal lives.
Find out why trusted people are more likely to get hired or promoted, get the best projects and bigger budgets, and are last to be laid off. This sea-changing book will forever shift your perspective as it reveals and validates, once and for all, the transformational power of trust. Reading Smart Trust will increase your probability of thriving in this increasingly unpredictable marketplace. The more unpredictable it becomes, the more your (and your organization’s) sound judgment and ability to trust in this low-trust world will give you a tremendous competitive advantage—and the capacity to navigate the uncertainty low trust creates.
Check out previous articles on TRUST on LikesUP.com
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Video, PDF, Links for Smart Trust Sample: THE 13 BEHAVIORS OF A HIGH TRUST LEADER
THE 13 BEHAVIORS OF A HIGH TRUST LEADER
1. Talk Straight
Be honest. Tell the truth. Let people know where you stand. Use simple language. Call things what they are. Demonstrate integrity. Don’t manipulate people nor distort facts. Don’t spin the truth. Don’t leave false impressions.
“I look for three things in hiring people. The first is personal integrity, the second is
intelligence, and the third is a high energy level. But if you don’t have the first, the second
two don’t matter.”
– Warren Buffett, CEO, Berkshire-Hathaway
“Real integrity is doing the right thing, knowing that nobody’s going to know whether you did
it or not.”
– Oprah Winfrey
2. Demonstrate Concern
Genuinely care for others. Show you care. Respect the dignity of every person and every role. Treat everyone with respect, especially those who can’t do anything for you. Show kindness in the little things. Don’t fake caring. Don’t attempt to be “efficient” with people.
“The end result of kindness is that it draws people to you.”
– Anita Roddick, Founder & CEO, The Body Shop
3. Create Transparency
Tell the truth in a way people can verify. Get real and genuine. Be open and authentic. Err on the side of disclosure. Operate on the premise of, “What you see is what you get.” Don’t have hidden agendas. Don’t hide information.
“Trust happens when leaders are transparent.”
– Jack Welch, Former CEO, G.E.
4. Right Wrongs
5. Show Loyalty
6. Deliver Results
7. Get Better
8. Confront Reality
9. Clarity Expectations
10. Practice Accountability
11. Listen First
12. Keep Commitments
13. Extend Trust
Demonstrate a propensity to trust. Extend trust abundantly to those who have earned your trust. Extend trust conditionally to those who are earning your trust. Learn how to appropriately extend trust to others based on the situation, risk, and credibility of the people involved. Don’t withhold trust because there is risk involved.
“People ask me how I’ve had the interest and zeal to hang in there and do what I’ve
done. I say, ‘Because my father treated me with very stern discipline: he trusted me.’
I’m stuck, I’ve got to see the trust through. He trusted me. I trust other people. And they
did the job.”
– Robert Galvin, Jr., Former CEO, Motorola
“The chief lesson I have learned in a long life is that the only way to make a man
trustworthy is to trust him.”
– Henry Stimson, U.S. Statesman
“I have found that by trusting people until they prove themselves unworthy of that trust, a
lot more happens.”
– Jim Burke, former CEP, Johnson & Johnson
#LikesUP for Smart Trust
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