Likes UP:  Why Webinars Rock!

4 Good Reasons Why Webinars Rock!

Why Webinars # 1: Webinars Attract New Customers

Invite New Prospects: A webinar is an effective and exciting “hook” to get new people into your marketing funnel.

Publish your free webinar on your Twitter feed, your Facebook page, share on your email list* and other marketing mediums.

Visitors who may not have purchased a product from you may sign up for a webinar with you.

You have a better chance of making an impression, building a connection and turning them into real prospects once you get them on the webinar.

Why Webinars # 2: Webinars for Giving

Create Reciprocity: The principle of reciprocity essentially says that “When someone does something good for you, you want to do something good for them.” Giving something to someone causes them to want to give back.

This is the reason why many fund drive non-profits will give you a free gift before asking for your donation.

During a webinar you give people something extremely valuable for free – valuable information. Your webinar participant starts by giving you their email address, then their attention.

Even if someone participating in the webinar doesn’t buy immediately, they’ll still reciprocate by giving you something else during your close if you ask such as a comment, tweet, taking a survey, etc.

Why Webinars # 3: Webinars for Selling

Direct Connect to Buyers: A webinar allows you to give a full length sales presentation to a captive audience. Webinars are an incredibly powerful tool to generate sales.

You must deliver excellent value alongside your sales pitch, to build rapport and connection with your market and make a lot of sales. Use the 3 Cs – Content, Connection, and Close to sell on webinars.

Selling on webinars involves taking all your participants through the whole emotional sales process: interest, the feeling of the problem, desire for the solution, proving that you can deliver the solution and really painting the picture so they see themselves as having the problem solved.

Why Webinars # 4: Webinars for High-Ticket Items

Selling High-Ticket Items: Webinars are the #1 most effective ways to promote and sell a ton of products. They are also PERFECT for selling high-ticket items.

It may be difficult convince someone to part with $10,000 over email, in a sales letter or even on video. The feeling of connection on a webinar is how you build rapport and trust.

Participants can interact with you in a webinar and this increases your trust because they have a better sense of who you are and whether truly are a “prize.” Using webinars to sell high-ticket items, you can build trust with individuals who want short cuts and want to work directly with an expert – that’s you!

WHY WEBINARS ROCK:  Webinars are a great way to drive traffic because they are very big draw, educate, sell, and profit. Stay in the eye of your customers and build trust with existing fans and employ live and automated webinars to sell your products.

*Email List Note: It is a smart move to use an optin form to gather your list of webinar attendees. Don’t send them directly to a webinar registration page. This is important for two reasons a) get them on an email list b) if someone clicks the link after the webinar you can redirect the page rather than having them land on a “webinar over” page. Some services are available to integrate, for example GoToWebinar into Infusionsoft: AutomationCore.com

#LikesUP:  It’s The Webinar Way!

Facebook: The Webinar Way
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