How to Raise Your Klout Score in 3 Easy Steps!

March 3rd, 2014 Posted in Influence & Persuasion, Social Media Web | No Comments »

How to Raise Your Klout Score in 3 Easy Steps!

1) Create! Now you have the ability to create great content in Klout as well as other social media.

2) Schedule! Choose the timing of posts when your audience is active.

3) Share! Pass along a valuable resource to go deeper into a subject: Click here Raise Your Klout Score  and click here Create FAST content in 10 minutes or less

Use your Klout Influence for Good!

#LikesUP for Klout! 

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Webinar Marketing to Your Exact Target Audience

February 12th, 2014 Posted in Advertising, Facebook, Marketing & Sales, Social Media Web, Webinar | No Comments »

I had the pleasure of being interviewed by Nicola Cairncross today and will share the podcast link when it becomes available.  Nicola uses GoToWebinar to record the interviews and turns the audio into podcasts. 

Nicola_Cairncross-webinar-marketing Did you know you can send ads for to your webinar registration page directly to group members in Facebook?

Nicola took action prior to the annual Marketer’s Cruise with a sponsored Facebook ad targeted to just the cruise participants. 

But once she got on the cruise having fun was a higher priority.

She did not actually procrastinate, she just choose a more optimal time after the cruise for the interviews.

She recently wrote that you may find it hard to take action as an aspiring entrepreneur and end up procrastinating. 

Here is a Nicola’s most recent post about procrastination and the Zeigarnik Effect:

As a coach / mentor, one of my main skills has to be enabling people to get clarity, create a plan and then take action on that plan.

I’ve blogged about it many times and one of my main frustrations is when I spend time with people and, at the end of the call, they seem motivated, they have a step by step plan, but still….they just don’t take action.

When considering new applicants for my mentoring programme, I ask potential students to complete a task, that tells me immediately if they are action takers or procrastinators. Only the action takers get in.

Until today I’ve been a bit mystified about why so many do procrastinate, but today, by accident, I came across something called The Zeigarnik Effect which may explain everything!

This email is a bit long but if you ARE a procrastinator, it will make you feel better and it MAY help you get cracking. And, if you read to the very end, you’ll find out about something brand new that may help you even more!

First up, you know that most of your fortune in business is in the pockets of people you already know or within a 25 mile radius of where you stand, right now, right?

(Social media extends that reach rather dramatically but you have to know how to use it right. Did you know, for example, that you can create new prospect lists from the list of the people you already know on one platform and then, import the people you know on LinkedIn for example and reach out to them on Facebook!)

Well, my friend Steve sent me to read an article on Ian Brodie’s blog about how to get in touch with old clients and contacts in a really cool way with the intention of turning them into new business. Reading it immediately gave me some great ideas for how he could do that and he’s been putting those ideas into action ever since.

Right at the end of the article Ian says “And if, like me, you’ve been following Richard Wiseman’s excellent psychology-based tips in his book “59 Seconds”, you’ll know that the best way to beat procrastination and actually achieve something is to just get started and work on it for a few minutes (thus harnessing the Zeigarnik effect)”.

As I know quite a few SERIOUS procrastinators, I was curious about both the book and the Zeigarnik Effect, which sounded a bit like time management coach Mark Forster’s excellent technique of “just get the file out”. So I looked it up on Google and found a really great quote about how you are much more likely to remember and regret things you don’t do, than things you DO do.

However, rather ironically, I couldn’t complete my blog post right then, so ended up losing the page with the great quote on it!

Then I remembered about browsing history and lo and behold! I found it again. On the rather catchily entitled “Personality & Social Psychology Bulletin” website.

LOL

Well at least it says what it does on the tin!

“Regrets appear to follow a systematic temporal pattern: Regrettable commissions (things you do) loom larger in the short term, whereas regrettable omissions (things you don’t do) are more prominent in the long run. This research examines whether this pattern can be attributed in part to the Zeigarnik effect, or peoples’ tendency to remember incompleted tasks better than completed tasks. Does Zeigarnik-like rumination over regrettable failures to act make them easier to recall, and thus more available as sources of regret?

A survey found that people think about their biggest regrets of inaction more frequently than their biggest regrets of action. In two additional studies, participants listed their three biggest regrets of action and three biggest regrets of inaction, and then attempted to recall them several weeks later. As anticipated, participants remembered more of their regrettable omissions than their regrettable commissions, an effect that was maintained when the severity of the regrets was controlled statistically.”

Follow that? Good….

This ties up nicely with the “Top 5 Things Dying People Regret” which seem to revolve around things people didn’t do, rather than things they did do.

When searching for that quote above, I came across David Kanigan’s blog “Lead, Learn, Live” where he talks about how the Zeigarnik Effect makes it difficult to get things done (and what to do about it)

“I came to learn of the Ziegarnik Effect in PsyBlog. In 1927, Russian psychologist Bluma Zeigarnik conducted a study in a busy restaurant in Vienna where she found that waiters remembered uncompleted orders or interrupted tasks better than completed tasks. This is described as the Zeigarnik Effect.

In 1982, almost 60 years later, Kenneth McGraw conducted another study of the Zeigarnik Effect where the participants where asked to do a tricky puzzle; except they were interrupted before any of them could solve it – – and then they were told the study was over. Despite being asked to stop, nearly 90% kept working on the puzzle anyway. These incompleted tasks “rattle around in our heads,” distracting and interrupting us from being focused and getting important things done.

PsyBlog’s recommendations below are on point. I would suggest an alternative approach in one area. PsyBlog suggests that in order to eliminate unfinished tasks from being a distraction, you need to get specific about action plans on your tasks (what, when, how, where). I prefer David Allen’s strategy in “Getting Things Done.”

If it’s on your mind, your mind isn’t clear – – you will be distracted. You need to clear the noise.

Get all of your tasks written down and out of your head.

Have a system you trust to keep track of your tasks.

And then ask yourself: “What’s the next action”. Then, take the next action to move the task forward – no matter how small it is.

You’ll find that you’ll have more mental capacity to focus on what’s in front of you.

Getting too specific about action plans can be overwhelming and will lead many of us to do nothing (to procrastinate).

Outcome: we will continue to have “rocks” rattling around in our heads. Best to get started, gather momentum and then dive deeper into the planning process as you gather a head of steam”

OK, back to the main story.

I was talking to a family member who does have massive challenges in procrastination and when I talked to her about all the above, she says for her, it’s all about the (negative) voice(s) in her head that taunts her with lists of things not completed in the past, with accusations of not being “good enough”etc.

I wonder whose voice those voices talk in, as when I was a wealth coach, a lot of negative head chatter around money, wealth and rich people often had a specific voice sound – someone you used to know who may not even be in your life any more.

If you can identify the voice, you can recognise it and question whether you still want to be listening to that person any more!

Additional Recommended Action Steps

In conclusion, then, if you want to stop procrastinating and succeed, you need to get things out of your head onto a list – but not a very detailed list, try “big picture” instead,

You might want to try just getting the file out and perhaps just tell yourself you’ll work on the job for a few minutes and see how it goes.

Don’t take on too many new things and create a new and good habit of ONLY taking on things you know you’ll do easily – give yourself permission to abandon the rest.

I was talking to the same family member yesterday who hadn’t finished a book (that I was waiting to read!) because she hadn’t done the suggested exercises. I said “give yourself permission to just read the bloody book already, without having to do the exercises!”

Anything you do take on, push through the pain of procrastination and make sure you actually complete tasks to create a virtuous circle of achievement and higher self esteem. Honestly, ticking things off your newly shortened list will give you a great feeling.

And you might want to take the Kolbe “A” Test online too, to find out your preferred method of taking action, what you will and won’t do easily. Highly recommended.

I know a great way – a short simple exercise – to get all those nasty voices and limiting beliefs out of your head and blast through them to the REAL reasons you are not taking action yet. I’d love to share that with you. Do feel free to email me and I’ll send it right back to you.

I Like To Work With Action Takers!

However, the people who I most like to work with are serious action takers, people who have already done the work on themselves, who have blasted through their limiting beliefs, who have a great product or service that they want to share with the world, but who just want to know what to do, to market that effectively, and in which order.

Authors, consultants, specialist coaches, trainers, speakers, people who want to stop trading time for money, driving up and down the country to deliver a talk here, one day’s consultancy or training here, half a day there…people who want to create an automated marketing machine to bring more of their ideal readers, clients or customers.

People who want to get that expertise out of their heads and into digital prodcuts that create a passive income while marketing their business.

Perhaps someone like you?

So, if you want to go into 2014 with a focused, clear, exciting action plan, knowing exactly what you need to do to succeed online, join me and let’s create your Perfect Online Business Plan together.

I Can Help You!

I have a great online business planning tool and I’m really, really good at drilling down through what you COULD do to make money online, through to what is the online business plan that is most likely to SUCCEED in helping you finally make money online.

I’ve honed that into a unique system called “The Perfect Online Business Plan”.

I’d love to share that with you.

It’s just ONE MODULE of my 12-step mentoring programme and if you like the sound of working with me, to get your online business rocket launched, just watch the “Triple-M Blueprint” webinar and then click the button below the video.

I’m really looking forward to talking with you!

Warm regards

Nicola Cairncross

Author, Speaker, Entrepreneur & Internet Marketing Strategist

For links to all my books & projects visit:   http://NicolaCairncross.com

For help with your business marketing visit:  http://TheBusinessSuccessFactory.com

To get Nicola and her team to do it all for you visit:  http://ROARlocal.com

#LikesUP for Nicola Cairncross

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Likes UP for Facebook’s 10th Birthday! Feb 4, 2014

February 3rd, 2014 Posted in Facebook, Sharing Technology, Social Engagement | No Comments »

LikesUP for Facebook’s 10th Birthday! Feb 4, 2014

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5 ways Facebook changed us, for better and worse via CNN

It’s been 10 years of change for Facebook, the social network founded February 4, 2004, by Mark Zuckerberg, right, Dustin Moskovitz and three other classmates in a Harvard dorm room. From its awkward beginnings to an international phenomenon with a billion users, here’s a look at the many faces of Facebook.

(CNN) — Ten years and 1.2 billion users into its existence, there’s no question that Facebook has changed our lives.

Whether it was an inspired vision, deft execution, a bit of dumb luck or a combination of all three, Mark Zuckerberg’s social juggernaut has ingrained itself into the daily lives of digital-age users in a way that forebears like MySpace and contemporaries like Twitter could only imagine.

Which is not to say it’s all “likes” and “shares” and happy kid pics. As with any new (or newly discovered) technology, the impact of the end product is largely in the hands of the user. We are, after all, only human — with all the joy and sadness, decency and ugliness that that entails.

So here, as Facebook turns 10 on Tuesday, is a look back at five ways the social network has changed us — for better and for worse.

1) Share! Share! Share!

The good: Wedding announcements? Thing of the past. Birth announcement? Just slap an Instagram shot of that bouncing baby boy or girl on your timeline.

Dating? Graduated? Bought a house? Got a puppy? Same deal.

We take it for granted now, but the ability to share major events with all the people closest to you with a single click of the mouse is unprecedented.

There were the Myspaces of the world before Facebook. But mom, your second cousin and Aunt Jenny weren’t on them.

And it’s not just the good stuff, either. Changing that relationship status to “single” can save you from those awkward “How’s Joey doing? You two are so cute together!” conversations.

The bad: Overshare! Overshare! Overshare!

Seriously. Ten years in, some folks haven’t figured out what everyone on their friends list wants, or needs, to know.

OK, sometimes those pictures of your dinner look delicious. Sometimes.

But the detailed updates on your mundane day are mind-numbing and the play-by-play of your 3-year-old’s potty training is just — too much.

We all want to know you got a wedding ring. The fact that you just polished the one you’ve had for 14 years? Not so much.

2) The past is not really past

The good: When a site has 1.2 billion users (OK, we all know some of those are multiple or abandoned accounts, so let’s say at least a cool billion) it’s a pretty amazing database of the world’s Web-enabled population.

That means your odds of finding just about anybody are a heck of a lot better than they were 10 years ago.

There have been the remarkable tales, like the woman who — after years of failed efforts – reunited after 44 years with her birth mother. How long did it take on Facebook? Two days.

For most of us, it’s less dramatic than that. Childhood friends who moved long ago, college roommates who drifted away, even former teachers who served as inspirations are now but a quick search away. There’s no doubt we have friends because of Facebook that we wouldn’t have otherwise.

The bad: Sometimes, drifting apart isn’t a bad thing.

Yes, your old high-school classmates got annoying and your cousin’s politics disgust you. But we’re not talking about that.

We’re talking about exes. And past flirtations. And cheating.

Nostalgia is part of life. But, with Facebook, getting nostalgic about an old crush or flame could lead to a late-night Facebook message. Or, you know, a poke.

“I see Facebook issues breaking up marriages all the time,” Gary Traystman, a divorce attorney in New London, Connecticut, told the Wall Street Journal.

More than 80% of U.S. divorce attorneys say they’ve seen an increase in cases involving social media, according to the American Academy of Matrimonial Lawyers, and one-third of all divorce filings last year contained the word Facebook, according to a survey by Divorce Online.

Temptation is always out there. But with Facebook, it can be a little too convenient.

3) It makes you happy

The good: In 2009, a survey of 2,600 college students by researchers at the University of Texas showed that those who were the heaviest users of Facebook were the most satisfied with their lives. They also were more likely to be engaged socially and politically.

More recently, a University of Wisconsin study showed that, after five minutes of looking at their own shiny Facebook profiles, users experienced a significant boost in self-esteem. A 2011 Cornell University study delivered similar results.

“For many people, there’s an automatic assumption that the Internet is bad,” associate professor Jeffrey Hancock said at the time. “This is one of the first studies to show that there’s a psychological benefit of Facebook.”

The bad: Or maybe it makes you unhappy.

Other studies have looked at aspects of Facebook use and the results have been less encouraging.

Last year, a University of Michigan researcher found that looking at posts by Facebook friends — you know, the photos of smiling kids on vacation in the Caribbean or announcements about promotions, engagements and awesome nights on the town — can make us feel sadder about our own humdrum lives.

“On the surface, Facebook provides an invaluable resource for fulfilling the basic human need for social connection,” the study reads. “Rather than enhancing well-being, however, these findings suggest that Facebook may undermine it.”

As with many things, your mileage may very. But what’s clear is that Facebook has become such a part of our lives that it tweaks our emotions, for better or worse.

4) Every day is a reunion

The good: Reuniting with classmates from high school or college has never been easier. Pre-Facebook, a class reunion committee looking to celebrate five, 10 or 20 years post-diploma faced a thankless task.

“Where does Jennifer live these days?” “Who has Steven’s phone number?” “Do you know Wanda’s married name?”

Now? One Facebook event invitation and you can focus on booking the best ’80s cover band available.

The bad: If every day is a reunion, why have a reunion?

Actually reuniting with old classmates is losing some of its appeal when we know the names of the former theater club president’s three kids and which character from “The Hunger Games” she’d be.

Timothy Davis, co-founder of reunion website Classreport.com, told the Baltimore Sun that he has noticed a drop-off in the number of reunions in recent years, particularly among folks in their mid- to late 20s.

“People I haven’t talked to in years will see my wedding pictures on Facebook, then I’ll see them in person and we won’t say one word to each other …,” Rebecca Miller, a 23-year-old whose five-year reunion fizzled to a small party at the class president’s house, told the paper. “Why go to a high school reunion when you’re going to stand around and go, ‘So, how did that doctor’s appointment go yesterday?’”

5) Privacy

The good: For those willing to find and use them, Facebook provides tools that let you select who sees what.

So, while grandma is welcome to look at those pics of the kids playing in the snow, she might not need to be privy to your strongly worded rant about the cable guy who is two days late. You can direct that one instead to buddies with a proper appreciation for your expansive vocabulary.

Rival Twitter is designed by default to be a public forum, where you broadcast your 140-character pearls of wisdom to the world. Facebook allows that, too, but is more geared toward limiting your thoughts to certain family and friends.

The bad: Well, you know.

Security breaches have been a reality of many websites’ growth. But as its user base grew dramatically, Facebook’s problems (like the time CEO and founder Mark Zuckerberg got his own page hacked) played out in front of a massive, and nervous, audience.

While Facebook has privacy settings that let users protect information, some privacy advocates say the network doesn’t make them easy enough to find and use. (Facebook has worked to ease those concerns, especially for younger users).

At the end of the day, Facebook benefits when you decide to share more openly. The details about your life that you share on Facebook are rounded up and compiled into a profile of you that helps advertisers target you with things they think you’ll like.

So, when you announced your pregnancy and were, soon after, bombarded with Facebook ads for a bunch of baby stuff? That was no coincidence.

To be clear, Facebook is not handing advertisers information about you personally. But, somewhere, there exists a nameless profile of a user with your hometown, gender, age and likes and dislikes, just waiting to be used for marketing purposes.

That, in a nutshell, is the entry fee to use this remarkable social tool. Yes, Facebook has changed the way we communicate. Whether it is truly cost-free remains another question.

Source: Doug Gross

See also Facebook video

#LikesUP for Facebook Anniversary #10

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$5 Separates You From Success on Facebook #LikesUP

January 8th, 2014 Posted in Facebook, Facebook Like, Likes UP, Liking Behavior, Marketing & Sales, Social Engagement | No Comments »

We Tested It: $5 Separates You From Success on Facebook

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Has the organic reach from your Facebook page dropped off a cliff?

This article is direct from the Digital Marketer blog where they share the data and how to execute this drop dead simple tactic.  Prepared brilliantly by Molly Pittman, the Digital Marketer’s social media manager, who uses her wide range of business and communication skills to enhance their presence on Facebook, Twitter, LinkedIn, and more. She graduated with a degree in Business Administration & Marketing from Transylvania University in Lexington, KY.

The folks at Digital Marketer started noticing the problem across a number of our Facebook pages in late August and early September.

With a Facebook Page of nearly 20,000 people we were seeing pathetic numbers on our status updates.

Posts like this just weren’t cutting it anymore,

facebook-success8

We knew Facebook had made an algorithm update.  We tested a number of different types of content, times of day, etc. but it became clear that Facebook was going to force us to advertise.

Then, a statement from Facebook leaked that confirmed what we had been seeing for months.  Here is that statement,

“We expect organic distribution of an individual page’s posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site.”

In other words, if you want to keep your engagement levels up — reach for your wallet.

While most marketers were crying “extortion” and fleeing Facebook for cheaper clicks on Pinterest or elsewhere, we dug in and started testing.

Here’s what we found…

We saw a dramatic difference between posts we “boosted” (spent money on) and posts we didn’t.

We didn’t break the bank either — we’ll show you 3 cases where we spent a measly $5 to “boost” the post.

Plus, you’ll see a BONUS case at the end of this post that explains how we got a ton of email opt-ins from a single Facebook post (but if you can’t wait, you can see this bonus trick here.)

Case 1 – Increase engagement and reach on a Facebook post

Here is a post we DID NOT “boost.”  This is terrible performance — well below what we had come to expect from our organic posts.

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Compare that to this post which we “boosted” for $5.

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From 332 people seeing our post to 19,008 for $5.  That’s a 5,625% increase.

This is a no brainer.  Not just because of the big increase but because our competitors refuse to do it.  That presents an opportunity for us.

Case 2 – Increase clicks to our website from a Facebook post

We wondered if this would translate into clicks to our website as well.  We tested what impact $5 would have on traffic from Facebook to our website.

As Ryan Deiss often says,

“He who is willing to pay the most to acquire a customer wins.”

Again, here is a post with a link that we DID NOT boost,

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And here are the clicks to the website on that post,

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Not good.  But when “boosted” by just $5 our posts performed,

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From 653 people seeing the post to 11,172 for $5.  That’s a 1,610% increase.

And clicks to the website increased from 73 to 451, a 517% increase.

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Case 3 – Increase YouTube video views from a Facebook post

The last thing we looked at was applying a $5 investment to a video we uploaded to our YouTube channel.

First, let’s have a look at the performance of a video we DID NOT boost,

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The reach and engagement on this post was poor compared to the “boosted” post and we got virtually no views on the video from this Facebook post.

Here is the Facebook Post promoting the YouTube video which we gave a $5 boost,

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These are the clicks on the bit.ly link,

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And this is the video views,

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Not too shabby for $5.

Bonus Case – Increasing Email Opt-Ins From a Facebook Post

In this video, Ryan Deiss goes over a strategy we used on Facebook to get 250 email opt-ins in 18 hours by spending $25.

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That’s 10 cents per email opt-in.  We’re rolling this simple trick out to Facebook pages in all of our niches because it can work for any business.

Get the bonus trick by clicking here

#LikesUP for Digital Marketer

Attend the Traffic and Conversion Summit this month in San Diego

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5 Focus Areas to Automate and Grow Rich in 2014

January 3rd, 2014 Posted in Automation, Marketing & Sales, Technology Empowerment, Webinar | No Comments »

5 Focus Areas to Automate and Grow Rich in 2014

Here are five, proven technologies based on The Webinar Way that are easily available to every business or practice right now to help your organization double qualified leads in 2014 and beyond. A Marketing Sherpa survey listed webinars as #1 for effectiveness!

The 5 key marketing technologies include:

1. Pages that Capture Attention and Create “Stick” – Create Custom Landing and Thank You Pages: Both your webinar landing (registration) page and the thank you page after registration are critical to your success. They will help you add more prospects as you connect at the start of the marketing funnel then provide valuable content and curiosity and finally close which is getting the registration. The thank you page provides more “stick” so potential participants actually show up and attend.
Suggested technology: LeadPages

2. What happens after webinar registration? Automate the process of multi-step lead follow-up.  Whether you have a sales team that takes leads and follows-up in person or on the phone or you have a hands off approach, the system behind your webinar helps nurture the relationship with your audience. Timely and appropriate content and conversations can grow number of initial leads into qualified leads. Most big-ticket items or complex sales require salespeople to get an appointment or close a sale.
Suggested technology: MyVirtualCaller

3. Encore Program – Once you have an excellent high-converting webinar, you can turn it into an automated webinar which I like to call an encore webinar. Also called on-demand webinars where your training, educational or selling presentations are available every day 24/7/365 or on a schedule. Smart marketers are running “virtual live” programs to save time and deliver your best presentation (and sales pitch) to prospects when they want it.
Suggested technology: EasyWebinar

4. “Choose Words that Sell” Did you know that one headline can out-pull another by 500% or more? This is the most tested area of a web page and offer. Also switching features to benefits in bullet point format is worth 15% or more on all your pages, registrations, and conversion programs. Understanding how the technology of “the right words” allows you to benefit from the power of direct response copy.
Suggested reading: Words that Sell

5. Automation Management System – As mentioned earlier, you must automate your follow-up. You also need a customer relationship management system to automate the marketing.  Receiving timely “hot” leads can make virtually every business and salesperson more successful. This technology also helps you track where your best leads and sales are coming from, so you can reduce the marketing and advertising which is ineffective and double-up where you have the highest probability of finding the perfect audience and the next big deal.
Suggested technology: Ontraport

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