$5 Separates You From Success on Facebook #LikesUP

January 8th, 2014 Posted in Facebook, Facebook Like, Likes UP, Liking Behavior, Marketing & Sales, Social Engagement | No Comments »

We Tested It: $5 Separates You From Success on Facebook

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Has the organic reach from your Facebook page dropped off a cliff?

This article is direct from the Digital Marketer blog where they share the data and how to execute this drop dead simple tactic.  Prepared brilliantly by Molly Pittman, the Digital Marketer’s social media manager, who uses her wide range of business and communication skills to enhance their presence on Facebook, Twitter, LinkedIn, and more. She graduated with a degree in Business Administration & Marketing from Transylvania University in Lexington, KY.

The folks at Digital Marketer started noticing the problem across a number of our Facebook pages in late August and early September.

With a Facebook Page of nearly 20,000 people we were seeing pathetic numbers on our status updates.

Posts like this just weren’t cutting it anymore,

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We knew Facebook had made an algorithm update.  We tested a number of different types of content, times of day, etc. but it became clear that Facebook was going to force us to advertise.

Then, a statement from Facebook leaked that confirmed what we had been seeing for months.  Here is that statement,

“We expect organic distribution of an individual page’s posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site.”

In other words, if you want to keep your engagement levels up — reach for your wallet.

While most marketers were crying “extortion” and fleeing Facebook for cheaper clicks on Pinterest or elsewhere, we dug in and started testing.

Here’s what we found…

We saw a dramatic difference between posts we “boosted” (spent money on) and posts we didn’t.

We didn’t break the bank either — we’ll show you 3 cases where we spent a measly $5 to “boost” the post.

Plus, you’ll see a BONUS case at the end of this post that explains how we got a ton of email opt-ins from a single Facebook post (but if you can’t wait, you can see this bonus trick here.)

Case 1 – Increase engagement and reach on a Facebook post

Here is a post we DID NOT “boost.”  This is terrible performance — well below what we had come to expect from our organic posts.

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Compare that to this post which we “boosted” for $5.

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From 332 people seeing our post to 19,008 for $5.  That’s a 5,625% increase.

This is a no brainer.  Not just because of the big increase but because our competitors refuse to do it.  That presents an opportunity for us.

Case 2 – Increase clicks to our website from a Facebook post

We wondered if this would translate into clicks to our website as well.  We tested what impact $5 would have on traffic from Facebook to our website.

As Ryan Deiss often says,

“He who is willing to pay the most to acquire a customer wins.”

Again, here is a post with a link that we DID NOT boost,

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And here are the clicks to the website on that post,

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Not good.  But when “boosted” by just $5 our posts performed,

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From 653 people seeing the post to 11,172 for $5.  That’s a 1,610% increase.

And clicks to the website increased from 73 to 451, a 517% increase.

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Case 3 – Increase YouTube video views from a Facebook post

The last thing we looked at was applying a $5 investment to a video we uploaded to our YouTube channel.

First, let’s have a look at the performance of a video we DID NOT boost,

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The reach and engagement on this post was poor compared to the “boosted” post and we got virtually no views on the video from this Facebook post.

Here is the Facebook Post promoting the YouTube video which we gave a $5 boost,

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These are the clicks on the bit.ly link,

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And this is the video views,

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Not too shabby for $5.

Bonus Case – Increasing Email Opt-Ins From a Facebook Post

In this video, Ryan Deiss goes over a strategy we used on Facebook to get 250 email opt-ins in 18 hours by spending $25.

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That’s 10 cents per email opt-in.  We’re rolling this simple trick out to Facebook pages in all of our niches because it can work for any business.

Get the bonus trick by clicking here

#LikesUP for Digital Marketer

Attend the Traffic and Conversion Summit this month in San Diego

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5 Focus Areas to Automate and Grow Rich in 2014

January 3rd, 2014 Posted in Automation, Marketing & Sales, Technology Empowerment, Webinar | No Comments »

5 Focus Areas to Automate and Grow Rich in 2014

Here are five, proven technologies based on The Webinar Way that are easily available to every business or practice right now to help your organization double qualified leads in 2014 and beyond. A Marketing Sherpa survey listed webinars as #1 for effectiveness!

The 5 key marketing technologies include:

1. Pages that Capture Attention and Create “Stick” – Create Custom Landing and Thank You Pages: Both your webinar landing (registration) page and the thank you page after registration are critical to your success. They will help you add more prospects as you connect at the start of the marketing funnel then provide valuable content and curiosity and finally close which is getting the registration. The thank you page provides more “stick” so potential participants actually show up and attend.
Suggested technology: LeadPages

2. What happens after webinar registration? Automate the process of multi-step lead follow-up.  Whether you have a sales team that takes leads and follows-up in person or on the phone or you have a hands off approach, the system behind your webinar helps nurture the relationship with your audience. Timely and appropriate content and conversations can grow number of initial leads into qualified leads. Most big-ticket items or complex sales require salespeople to get an appointment or close a sale.
Suggested technology: MyVirtualCaller

3. Encore Program – Once you have an excellent high-converting webinar, you can turn it into an automated webinar which I like to call an encore webinar. Also called on-demand webinars where your training, educational or selling presentations are available every day 24/7/365 or on a schedule. Smart marketers are running “virtual live” programs to save time and deliver your best presentation (and sales pitch) to prospects when they want it.
Suggested technology: EasyWebinar

4. “Choose Words that Sell” Did you know that one headline can out-pull another by 500% or more? This is the most tested area of a web page and offer. Also switching features to benefits in bullet point format is worth 15% or more on all your pages, registrations, and conversion programs. Understanding how the technology of “the right words” allows you to benefit from the power of direct response copy.
Suggested reading: Words that Sell

5. Automation Management System – As mentioned earlier, you must automate your follow-up. You also need a customer relationship management system to automate the marketing.  Receiving timely “hot” leads can make virtually every business and salesperson more successful. This technology also helps you track where your best leads and sales are coming from, so you can reduce the marketing and advertising which is ineffective and double-up where you have the highest probability of finding the perfect audience and the next big deal.
Suggested technology: Ontraport

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$100k/day Facebook Training Webinar

December 21st, 2013 Posted in Facebook Like, Facebook Pages, Webinar | No Comments »

The Webinar Way is the most powerful way to reach your audience and have them reach into their pocketbooks.  But, you will have to get them to your registration page.  Many people recommend Facebook ads and sponsored posts as a way to market your webinars.

Facebook and Facebook Likes are in controversy and both Matt and Mark have something to say about it.  They are not big fans of the liking phenomenon from a business perspective.

Yesterday Matt wrote a short email about the futility of getting “Likes” on your fan pages on Facebook.
Here’s a webinar replay link if you want to check it out.

Here’s what Matt “Like Me Please” Trainer has to say in his own words: 

I’m in good company because Mark Cuban, the billionaire owner of the Dallas Mavericks and star of the Shark Tank hates Facebook.

Specifically he hates that Facebook makes you pay to reach an audience you built already.  So if you are paying for ads to get fans of your pages you then have to pay AGAIN to reach them.  It’s insane. He built over 2 million “Likes” for his Dallas Mavericks fan page. Then Facebook wants him to PAY AGAIN to get in front them. It’s the exact opposite way that Facebook was built to work in the beginning. Facebook is behind the 8 ball now and has to
please its owners (shareholders). So putting ANY value in Likes is stupid and a severe waste of money.

In the next 12 months this is going to be even worse.

There is a HUGE wash out coming for fan pages on Facebook. If you aren’t turning those “Likes” or “Fans” (capturing the email address) into LEADS then you are HOSED.  There is a simple solution.

We talked about it on the $100k/day Facebook training the other day.  Here’s the webinar replay to check it out 
The replay is coming down soon so check it out before its gone.

#LikesUP for $100k/day Facebook Training Webinar

A Thankful Spirit

November 27th, 2013 Posted in Likes UP | No Comments »

A Thankful Spirit

Thanksgiving is a time for giving LikesUP for all we are grateful for.

If you are in the United States of America (or if you are Canadian and recall the activity around last October 14th) you know about the Turkey Day activity. You may already be travelling on the busiest day of the year by car or be in an airport. Or you may be shopping, cleaning, cooking and searching for that gravy ladle. With so much to so, who has time to also give gratitude?

Earlier this month, I set out to purchase Thanksgiving cards to send to those who are not big social media buffs. It took three sittings to get those cards written with personal messages and addressed and stamped. You must give time to give your attention to give thanks.

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My friend, Tony Rubleski, wrote “Why Gratitude Matters in a Sped Up World” and he said thank you but did not answer the why. It does take time to give gratitude. In an ideal world, we can give thanks on an individual basis. In reality, we thank in broad sweeps, like an email newsletter or blog post. There are very few people who get a real 1-on-1 deep thank you.

Rachel Rofe today decided to GIVE in the spirit of Thanksgiving. She secretly paid for the groceries of the person behind her in the checkout line at the market.

In addition, tonight is also Hanukkah. So two holidays that make it even busier if you celebrate the Festival of Lights.

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So in the spirit of Thanksgiving, however you are celebrating or even if you are not, think of one person today you are grateful for and reach out. A “Thank You” goes a long way.

#LikesUP for Thanksgiving
#LikesUP for Hanukkah

Sherrie Rose

Google+ Custom URL: Google.com/+SherrieRose

October 30th, 2013 Posted in Google, Google Plus +1, Social Media Web | No Comments »

Getting your custom URL through Google+ google.com/+SherrieRose

You’ll see a notification at the top of your Google+ page or Google Plus Profile when you login if you meet the simple criteria to get your custom Google+ URL.

1. Click Get a custom URL button to get started. Alternatively, from the “About” tab on your Profile, click the “Get” link located under your Google+ URL.

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2. You’ll see the URL(s) you’ve been approved for. If you see more than one option, select the one you like best. You may also be asked to add a few numbers or letters to make the custom URL unique to you.

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3. Check the box to agree to the Terms of Service.

4. Click Change URL.

5. We may ask you to verify your account by your mobile phone number. If you need to do this, you’ll see a box pop up asking you to do so.
  a. Enter your mobile phone number.
  b. Check the box to make it easier for people who have your phone number to find you on Google services.
  c. Check your phone for the code that was sent to you.
  d. Enter that code in the box.
  e. Click Verify.

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Google+ Custom URLs are available for Google Pages: google.com/+Likesup

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6. Once approved, this URL will be linked to your Google+ page or Profile, so be sure everything is exactly the way you want it. Once your URL has been approved, you can’t request to change it. When you’re certain, click Confirm.

Previously, there was a very long ID number associated with the Google+ URL as in the search results image below.  Now, it is text and in most cases a name: google.com/+SherrieRose 

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#LikesUP for custom Google+ URL

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