LikesUP for “Call to Action” on Facebook Pages

March 5th, 2015 Posted in Facebook Pages, Marketing & Sales | No Comments »

LikesUP for “Call to Action” on Facebook Pages

Facebook is giving page owners the choice to add a variety of “Call to Action” buttons on their page. 

The seven calls to action available are:

  • Book Now
  • Contact Us
  • Use App
  • Play Game
  • Shop Now
  • Sign Up
  • Watch Video

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This became available last December to a select group of page admins and now is rolling out to more page owners in the USA and worldwide.

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Here is what one beta-tester had to say:
Over the course of a three-week test, the Sign Up call-to-action button delivered a 2.5x higher conversion rate versus other comparable social placements aimed to drive new user acquisition.” — Brian Kim, Director of Acquisition, Dollar Shave Club

Related to the call to action buttons on pages are the call to action buttons for advertisements.  See more here

Here are the steps outlined by Facebook
How to add a call-to-action button to Facebook Page

Peg Fitzpatrick has expanded on the possible use of the call to action buttons:

  • Book Now *for consulting calls or intro appointments*
  • Contact Us *for brick-and-mortar businesses to grab local customers*
  • Shop Now *for any service company or to drive traffic to your business or Amazon book page*
  • Sign Up *to grow your essential email list (this should be your default!)*
  • Watch Video *could be the gold-standard choice to tell your story*

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Webinar Planning Made Easy with 5 Steps

February 21st, 2015 Posted in Webinar | No Comments »

Webinars are a powerful lead generation tool for your business.

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But John Rydell admits that sometimes, they can feel overwhelming to plan.

While planning a webinar can be stressful and time-intensive, it doesn’t have to be.

The key is to focus your effort on what’s important. Do that, and the webinar planning process can be simple.

You know the 80/20 principle, right? It was discovered by Italian Economist Vilfredo Pareto in the early 1900s when he realized that 80% of the wealth in England was held by 20% of the population.

Richard Koch recently made it more popular when he realized that the 80/20 principle didn’t just apply to wealth. It applied to everything.

  • 20% of freeways get 80% of the traffic
  • 20% of teams win 80% of the championships
  • 20% of customers make 80% of the purchases

The 80/20 principle certainly applies to webinars as well.

20% of your planning will get you 80% of the results. You just have to discover and focus on that 20%.

Here’s how to do it…

1. Choose a Good Topic

Some content is laborious to create.

Other content writes itself.

A good topic really does determine whether the planning is a struggle, or flows seamlessly from inception to creation to delivery.

Draw on what you know about your prospects and customers, and consider what they need to know. What are their pain points? What are their hot buttons? What easy wins can you provide them? Ideally, the topic will be broad enough to attract a large audience, but targeted enough to provide actionable advice that attendees can use right away.

For example, if you run a mobile app development company, a good webinar topic might be “5 tricks for a more profitable app”

2. Create an Action Plan

Your action plan will be the foundation for your webinar. It lays out what each team member must do, from day one of the planning cycle to the post-presentation follow-up. Here’s what your action plan should achieve:

  • Define your webinar goals. Know exactly what you want to accomplish with the webinar. Do you want your attendees to purchase your new product/service? Current customers to upgrade? Establish yourself as an authority in the industry? What are your registration and attendee goals?
  • Identify the presenter(s). This is the person(s) who will speak in the webinar.
  • Define the audience. Is it local, or will timezones come into play? What does your audience do? What do they currently know about the content being presented?
  • Define the team. Who will help produce the webinar? Who will promote it? Will there be additional presenters? Make sure each person knows what is expected of them so they can get to work on pulling the pieces together.
3. Craft the Message

Your webinar needs a compelling message that speaks to your audience.  That includes:

Your webinar title – Like a blog title, or a headline, it needs to be compelling enough to engage your prospects, get them to click a link, and learn more.

Benefits – The title should lead right into the benefits. How are you delivering on the promise made in your title? What “wins” will your audience get from attending? Using the design/developer example from earlier, some benefits could be:

  • A great trick for getting more and better reviews
  • How to double your downloads in 60 days
  • Best ways to monetize your app
  • How to increase user engagement
  • How to make your app stand out in the marketplace

Structure - with the benefits laid out, you can more easily determine the best way to structure the webinar to deliver effective and engaging content. Perhaps each expert takes one of the benefits, or you find and provide an example of each.

4. A Simple, but Effective Slide Deck

Your webinar slides should be engaging and visually appealing. Instead of overloading your slides with bland bullet points, use:

  • Bold images & Interesting photos
  • Simple headlines
  • Screenshots / Examples
  • Charts and statistics

Rather than using your slides to deliver the full content, use them as anchor points to give structure to your presentation—then, teach the concepts in your own words. Just make sure you know your material well.

5. Choose the Right Webinar Software

Your job should be content creation, whereas your webinar service should handle pretty much everything else. Great webinar software will simplify the planning, promotion, follow-up and revenue maximization by:

  • automating attendee registration
  • leveraging facebook for viral promotion of your event
  • reminding registrants of your event via email (and SMS!)
  • making it easy to charge (if desired) for registration
  • simplifying post event-follow by separating attendees and non-attendees
  • maximizing exposure with recording, sharing, and autopilot webinars

Want a 14-day free trial of MeetingBurner?
Click here to sign up and create a webinar for your business!

Webinar planning doesn’t have to be a complex process. With these 5 tips, you can more efficiently plan your webinar and start seeing the benefits in your business.

What are some shortcuts you’ve used for webinar planning? Let us know!

Shared from MeetingBurner and John Rydell

It’s The Webinar Way!!!

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Easy Webinars and 6 Crucial Strategies

January 18th, 2015 Posted in Marketing & Sales, Webinar | No Comments »

Easy Webinars and 6 Crucial Strategies
(For Profitable Webinars!)

Let’s start first with an easy registration page for your webinar.  Have a look at this video:

Automation is the lifeblood of lead generation online and that includes webinars.

What if I could tell you that you could automate your webinar promotion engagement…

Yep, there is a secret sauce for making THE BEST SELLING SYSTEM completely AUTOMATED, yet still have a high level of engagement and trust building which increases lead generation and sales by 200%.

In this free training video, Founder of EasyWebinar shares the MOST important aspects of an automated webinar to increase conversions, lead generation and of course ultimately profits.

"FREE training reveals how you can profit and grow your business with webinars"

Click here to learn more

He also highlights some folks using Automated Webinars right now to profit every single day on auto-pilot.

Using the power of automated traffic to send to an automated webinar.

And one case study reveals a 166% ROI on a real life working automated webinar funnel.

Watch this video now and download Casey’s Automated Event BLUEPRINT! Watch the video Click here

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This is the most comprehensive explanation of the best things to do during an automated webinar/event.

Click Here to Get Access Now

To your success,

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Sherrie Rose

Webinar Master, Webinar Coach
Author of THE WEBINAR WAY

7 Ways Executive Coaches Thrive (Free Webinar)

November 13th, 2014 Posted in Coach, Coaching, Mentors, Training, Webinar | No Comments »

What separates 7-figure executive coaching practices from those who scrape the barrel for new clients?

Official Partner--Coach Master Tooolkit Actually, there are 7 ways that top-performance coaching go from struggle to triumph–and you’ll learn about these on an upcoming free training webinar hosted by me and Andrew Neitlich as part of WBECS. These steps include how to…1. Make your message more focused, targeted, compelling, so that you can find the clients who need you the most.

2. Address specific problems your clients face and find the easiest opening to a powerful solution, so that you will leverage your expertise.

3. Focus on solutions, not the tasks of coaching, so that you will always sell based on your unmatched value.

4. Show that you have substance and an edge through a proven approach to getting results, so that there is never a question about the power of what you have to offer.

5. Establish a proven methodology, so that prospects feel less risk.

6. Make compelling calls to action by giving away “sneak peeks” through blogging, speaking, and educating people, so that you establish yourself as an industry leader.

7. Offer robust solutions that keep your clients on board for years, so that you can finally jump off the road-to-nowhere treadmill.

Remember, these 7 strategies will be explained in detail on the upcoming webinar.

Click to Register here

See you at the webinar,

Sherrie Rose

Fatal Attraction: Who the Experts and Gurus Attract that can KILL your Business

August 1st, 2014 Posted in Business, Entrepreneurs, Coach, Coaching, Mentors, Influence & Persuasion | No Comments »

FOR ENTREPRENEURS: There are many consultants, trainers, gurus, coaches and mentors that offer free and paid training and courses on how to start, build, and grow a business.

We strive to be more successful, as an entrepreneur. We are often in mastermind groups. It is also highly recommended to have a coach, mentor, or ‘guru’ guide your success.

Successful speaker and internet marketing pioneer, E. Brian Rose (no relation as his real name is Eric Brian Rosenberg) has categorized your prospects and customers into these four different categories. Those categories are (1) the Curious, (2) the Joiners, (3) the Addicts, and (4) the Action Takers.
Who you work with, provide answers to questions, communicate with and allow your time to be “spent” with will either make or kill your business. Sort quickly and choose wisely.

The Curious are the ones that seek knowledge. They want to see what is behind the curtain. They want to know how the magic trick is done, even if they have no intention of ever becoming a magician themselves. This crowd usually has a nine to five job, but sees Internet marketing as a side interest and they want to become as knowledgeable about it as possible. Many folks in this category probably have acquired enough know how to successfully start their own marketing business and do away with their J-O-B, but they won’t. Perhaps they have a spouse that is discouraging them from taking the leap or maybe they simply do not possess the entrepreneur spirit needed to take such a leap. Either way, the guru is doing them a service by providing information they are seeking, even if it is just for entertainment purposes.

The Joiners are people that love being a part of the marketing community, but rarely do anything to start or build upon their own business. They are usually very well versed in the subject of marketing and they spend a good bit of their day on various chat forums and Facebook groups. Some are so well versed that they are able to give a great deal of good advice to other members of the community. Often times, these are the cockiest of the guru’s customers. They are so knowledgeable that they arrogantly point out the errors of active marketers and, sometimes, even berate newbies seeking advice in the forums. A good number of the guru’s Joiners are well respected for the advice they give, so well respected that they could probably have a following of cash paying customers of their own, but they don’t and probably won’t.

The Addicts make up a big percentage of the guru’s business. I compare these people to addicted gamblers. They are constantly on the lookout for a ‘winning lottery ticket’ or that lucky slot machine. Addicts will buy product after product, hoping the next one will be their ticket to fame and success. The truth is the folks in this group will never succeed and the guru knows it. They lack something that keeps them from taking action. Some are ignorant and just hoping the mere purchase of a hot marketing tutorial will somehow be all it takes to bring in the wealth. Others are lazy and are looking for some sort of fairy dust that will magically create a business for them. The human side of the guru would like to see these people get over whatever mental block is holding these people back, but the business side of the guru is glad they exist, as they are almost free money with little activity or time demand for the guru.

The Action Takers are the guru’s pride and joy. They make up a small percentage of the guru’s customer base, but there are enough of them to show that the guru’s products produce results. These are the people that take the guru’s content and run like the wind with it. They create businesses, based on the guru’s instruction, and they make money hand over fist. They also do a great service for the guru; they endorse him. The guru’s successful students very proud to say where they received their knowledge. They blog about it. They talk in chat forums about it. They post positive reviews about it. The Action Takers are the people that allow the guru to sleep well at night. The success of this group is the proof the guru needs to know that he is truly offering something of value.

For every the guru on the Internet, there are millions of followers that fall into one of the four customer categories.

Which category do you fall into?

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