As the Liking Authority, which refers to two principles made famous by author Robert Ciadlini because “People prefer to say ‘yes’ to those they know and like,” and “People respect authority – They want to follow the lead of real experts,” the 50 Scientifically Proven Ways to be Persuasive are …

Klout is now kaput. ​Effective, May 25, 2018, Lithium.com has sunset the Klout service and its website and service are now closed. The Klout acquisition provided Lithium with valuable artificial intelligence (AI) and machine learning capabilities, but Klout as a standalone service is now closed.  To the loyal Klouters – …

The biggest authority on the field of influence and persuasion is Robert Cialdini. Guy Kawasaki says his book is the de facto standard. Guy wields some serious influence, himself! The Liking Authority is Sherrie Rose. To guide you to become more effective at getting people do what you want, Cialdini …