As the Liking Authority, which refers to two principles made famous by author Robert Ciadlini because “People prefer to say ‘yes’ to those they know and like,” and “People respect authority – They want to follow the lead of real experts,” the 50 Scientifically Proven Ways to be Persuasive are …

Likes UP: “Know-Like-Trust” Factor Know-Like-Trust Factor runs much deeper than you are probably aware of.When you don’t like or trust someone, you probably don’t feel comfortable giving them your money and putting yourself in their hands no matter what the product or service is. We like to give business to …

Likes UP: Increment and Add UP, UP, UP (Thumbs Up Symbol PART TWO) Increment UP: An increment is an increase of some amount, either fixed or variable. Programming languages generally support a set of operators that are similar to operations in mathematics. The specification of a language will specify the …

The biggest authority on the field of influence and persuasion is Robert Cialdini. Guy Kawasaki says his book is the de facto standard. Guy wields some serious influence, himself! The Liking Authority is Sherrie Rose. To guide you to become more effective at getting people do what you want, Cialdini …

Likes Up: Google Plus “Identity Service”   Google+ Isn’t Just A Social Network, It’s An “Identity Service”  except Google+ is not just the search giant’s effort to take on Facebook: it’s primarily an “identity service” that Google will use to help build other services. That’s according to Google chairman Eric …