Likes UP: The Rule of Liking, Authority, and Scarcity

Influence and Persuasion: The Rule of Authority, Liking, and Scarcity This is part of a series of articles on the science of influence and persuasion. It is based in large part on a book by Robert B. Cialdini, Ph.D., titled Influence: The Psychology of Persuasion. Part 1: How to Trigger …