What is Personal Branding?

Your SMILE is your logo.

Your PERSONALITY is your business card.

How you leave others FEELING AFTER AN EXPERIENCE with you becomes your trademark.


Personal branding is the practice of people marketing themselves and their careers as brands. A business brand (or marque) is a name, term, design, symbol, or other feature that is distinguishing and unique in the eyes of the customer with the aim of creating a lasting impression.

Forbes shares seven ways to start building an awesome personal brand via Shama Hyder.

Start thinking of yourself as a brand

A strong personal brand should be ubiquitous and ever evolving. What would you like people to associate with you when they think of your name? Is there a certain subject matter in which you want to be perceived as an expert or are there general qualities you want linked to your brand? Once you understand how you wish your brand to be perceived, you can start to be much more strategic about your personal brand. This doesn’t mean you can’t be human. On the contrary, as Michael Simmons writes, authenticity is key in the digital age. A strong personal brand can yield tremendous ROI whether you are working with an organization or leading one. http://sherrierose.com

Secure a personal website

Having a personal website for yourself is one of the best ways to rank for your name on the search engines. It doesn’t need to be robust. It can be a simple two to three page site with your resume, link to your social platforms, and a brief bio. You can always expand on the website with time. http://sherrierose.me

Be purposeful in what you share

Every tweet you send, every status update you make, every picture you share, contributes to your personal brand. It is an amalgamation of multiple daily actions. Once you understand how you wish your brand to be perceived, you can start to be much more strategic about your personal brand. http://twitter.com/sherrierose

Reinvent Yourself

A strong personal brand is dependent on a strong narrative. In other words, what’s your story? Take a second to think of celebrities you know who have a strong personal brand. Most are all have a very clear story and a consistent brand. If you have multiple passions or areas of interest, a narrative becomes even more crucial so there can be unified theme. Steve Olsher is the King of Reinvention and host of Host of Reinvention Radio. The full article can be found here: http://steveolsher.com/foundr-magazine-cover-articlefeature/

Audit your online presence

You can’t mold perception without first understanding the current status. In other words, Google yourself and setup alerts for your name on a regular basis. Have a fairly common name? Consider using your middle initial or middle name to differentiate. Cultivating a strong personal brand is just as much about being responsive to what is being said as it is about creating intellectual property. http://sherrierose.net

Find ways to produce value

We’ve all been there. Someone in your network posts something utterly mundane or ridiculous, and you wonder what compelled them to do so? A medium is not a substitute for a message. Find ways to add value to your audience by creating or curating content that’s in line with your brand.

Associate with other strong brands

Your personal brand is strengthened or weakened by your connection to other brands. Find and leverage strong brands which can elevate your own personal brand. Start with the three C’s: company, college, colleagues. Which school did you attend? Are there groups you can join? An alumni newsletter you can contribute to? What hidden opportunities are available within your company which you have yet to tap? Consider submitting a guest post to the company blog or look at other digital assets you can connect to your brand. https://www.linkedin.com/in/sherrierose/

Add Your Key Values to SlideShare.net

If you treat SlideShare as a place to share your key values and messages in an infographic format, then it will serve you well.  Since there is no audio track, you do not want your slides to be text heavy.  Use words for emphasis.  Check out “ACES”  – What does A.C.E.S. Stand For (Acronym)  presented by Sherrie Rose on SlideShare.net


Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.