It could start with a gripping headlines or fancy images but once you’ve got them hooked, then what?
If you’ve wondered if it is something much deeper, much more powerful, and so impactful that it could very well change the way you do business forever… read on!
There are a many, many people who do what you do particularly if you are a business coach or life coach but there’s only one YOU and you are unique.
Are you CONNECTING you’re your audience on a personal and emotional level?
Are you giving yourself permission to be you?
Are you giving yourself permission to express yourself and your personality?
Or are you somehow putting restrictions on yourself, forcing yourself to perform based on what you think people will want or like?
Are you bridling your passions?
Are you ‘being nice’ and keeping your opinions to yourself?
If you want to stand out in a crowded marketplace, you’ve got to start letting your true self shine.
The truth is, you’ve been commoditized. Prospective clients think we’re all offering the same stuff.
If you don’t bring YOU out, your uniqueness…
And, if you focus on ONLY the “benefits” and “features” of what you do and how you help people then you are just blending in… not standing out.
WHAT IS UNIQUE ABOUT YOU?
In today’s day and age, YOU and your personality are not ‘added value’… you are the value itself. Your business is literally in a battle for attention every single day. If you can’t stand out, you lose. It all starts with giving yourself permission to BE yourself.
Mike & Robin Pisciotta share the 5 simple ways you can start standing out NOW:
#1 – Give yourself permission to be pissed off
Look around at your industry… are there things that just aren’t right? Are there things that burn your butt? Is there injustice? Is there slimy-ness? Are there lies and bad teaching that people are pushing, all while claiming they are experts? Whatever it is that pisses you off, let it out.
You can’t play it safe. Sure, playing it safe ensures nobody will get offended and nobody will dislike you… but IT ALSO ENSURES that people won’t see any conviction in you… and ensures that nobody will notice you or remember you.
#2 – Give yourself permission to be obsessed with something
Do you have a crazy hobby that you’re literally addicted to? Maybe a certain guilty pleasure of chocolate? Don’t hide it and try to pretend you’ve got it all together, haha. Talk about it, own it, admit it… find ways to blend your passions and obsessions into your biz in some way. People will be drawn to your unique ways, even if it’s in a weird way, haha, like rubbernecking at a train wreck, they can’t stop watching you or talking about you.
People like to know what you’re into. For example, I’ve written a blog about Mike’s airplane hobby with a personal development message that people have connected to and now relate to us closer. We named our signature training series Marketing Game-Changer and the whole thing has a football theme because we love football.
I post on Facebook all the time about my obsession with getting the ducks in the lake behind my house to be friendly and sit on my lap, haha. You may think, “What the heck does that have to do with business or marketing?” and my answer is… EVERYTHING.
It’s all about relating to people. Not about your business. If folks have thing to relate to you about versus the other million people who do exactly the same thing as you… who do you think they will turn to?
#3 – Give yourself permission to use whatever words and language you want
Oh this one is a fun one! It will ruffle a lot of feathers I’m sure. While Mike & I don’t cuss in our marketing… I would be so bold to say that If you are a cusser, cuss. If you say things like fab, poop, balls and wackjob… then say them. For goodness sake, don’t censor yourself trying to appease everyone, and hoping not to offend someone. The real truth is that no matter how careful you are someone will still get offended anyways, haha.
So don’t get me wrong, I’m not saying that you need to say cuss words, or shock people, or say negative sounding words. The point here is to be true to yourself. The point is that safe, bland and appeasing everyone is BORING and doesn’t pop. Nobody is really boring. So when you see boring messages out there, it’s pretty safe to assume they are hiding themselves in an attempt to play it safe. Be willing to draw a line in the sand and stimulate a “love it or hate it” response.
When you let yourself out in this way, a magical thing happens. You attract people just like you. You attract people you LOVE to hang with… people you don’t have to pretend around… the kind of people that working with them feels like play. Take control and start attracting the kind of people you WANT to work with, rather than trying to ‘be acceptable’ to everyone, and attracting no one.
#4 – Give yourself permission to express emotions… cry, laugh, whine, rant
Be real. If something breaks your heart, talk about it, say it. If something is hilarious, or you make yourself laugh, share it with us, we want to laugh too. And the rants… I’ve seen this one a lot that you shouldn’t rant on social media. While I don’t think you should do it all the time and be consumed with negativity… but you’ve still gotta be real… and the real deal is that WE ALL need to vent every once in a while.
Be careful though… I think that your ‘rants’ should be in line with highlighting your core values and your expertise… I wouldn’t just rant about anything… like how mad you are that your kid won’t eat his dinner… or that your husband didn’t put something back where it goes… that kind of thing just makes you look like an emotional wreck and can negatively impact your brand.
So yes, rant if you feel one coming on, but there should be some ‘boundaries’ with your rants, and some good old fashioned common sense.
And when you do these things, when you’re transparent as a human, with real feelings, good ones and bad ones, people relate to you. Sure, every time you’re vulnerable like this you will turn folks away, but the flip side is that the folks who can relate just got ON FIRE for you.
Who wants a lukewarm tribe anyways? I want people who are loving the crap out of us, so if that means every once in while we have to separate the wheat from the chaff, then so be it
#5 – Give yourself permission to have an opinion and set a standard
Are you opinionated about the ‘right’ way to do things? Do you buck the trends in your industry? Is there something that everyone is doing that you’re fully convinced is wrong or stupid? Do you see so much following of the crowd, and you just know it’s like the blind leading the blind? Don’t be afraid to call it out. Speak up and set a standard of whatever you believe with such conviction that you can preach it, teach it, and advise it with full confidence!
The businesses doing this are the ones who rise to the top, stand out and become the standard that everyone else tries to measure themselves by. These companies don’t chase or mirror trends, but they think, act, and behave unlike any other, and that’s oh so hot and attractive.
So there you have it. Those are 5 totally simple ways to start standing out RIGHT AWAY.
Check out the possibilities of being MORE GENUINE and PERSONAL with your marketing with FABULOCITY training with Robin and Mike Pisciotta at Marketing Your Purpose™
#LikesUP for Being Outstanding
Likes UP! Like is such a popular word and has become the symbol of social approval and acceptance with the hand and thumb pointing up as in the Likes UP logo. This is the “find agreeable, enjoyable, or satisfactory” verb form of the word like.
“I like you.” Joe Girard is famous for using the statement, I like you, in his sales campaigns. And, “I like you,” was VERY effective.
Like has other definitions. Liking has been made famous by Robert Cialdini and it is his 5th principle of persuasion.
Liking. We like people who are similar, who give us compliments and who co-operate with us.
Match Liking with Authority and things shift higher –with a sharp increase or spike in activity.
Authority. We are more likely to comply with a request if it is coming from a perceived authority/expert. This is Cialdini’s 3rd principle of persuasion.
Authority by itself may trigger the negative reaction to reject of authority
if it is perceived as someone giving orders or enforce obedience, but when it includes liking there is an attraction.
Author and authority are clearly the same root word. An author is broadly defined as "the person who originated or gave existence to anything" and whose authorship determines responsibility for what was created. Narrowly defined, an author is the originator of any written work and can also be described as a writer.
Typically, when someone calls themselves and author, they are referring to a book they have written. For example, as the author of the book, The Webinar Way, I invite people to go to Amazon where they can get a copy of the book and see all the reviews that show liking and consensus. The book illustrates that I speak as an authority on the subject of webinars.
As an authority you have the power to influence others, ideally in a positive way because of your commanding manner or recognized knowledge. There is a certain confidence with comes with authority. As a person with extensive or specialized knowledge about a subject you are an expert authority. Most important as an authority, you are a trusted, reliable source.
The original of the word author is from Middle English: from Old French autorite, from Latin auctoritas, from auctor ‘originator, promoter.’ So as an author or authority, you are promoting your expertise.
Here’s a quick refresher on the 6 Principles of Persuasion:
1. Reciprocity. We are obliged to give if we have been given something.
2. Scarcity. If it’s scarce, we want it more. Use this by highlighting the Benefits, Uniqueness and Possible Loss.
3. Authority. We are more likely to comply with a request if it is coming from a perceived authority/expert.
4. Consistency. We want to be consistent with our past commitments, even if the initial commitment is much smaller.
5. Liking. We like people who are similar, who give us compliments and who co-operate with us.
6. Consensus. If others (especially similar others) are doing it, then we are more likely to do it ourselves.
Enjoy this Sherrie Rose interview on The Business Success Show with Nicola Cairncross.
Sherrie is the author of the “The Webinar Way – The Single, Most Effective Way to Promote your Services, Drive Leads & Sell a Ton of Products”
Sherrie Rose is a Webinar Master and Google Hangout expert but she originally started out in software and systems before a lucky break found her advising men on the “language of love” in the now world famous “Double Your Dating” tuition course by David DeAngelo (better known as Eben Pagan).
Enjoy this shorter version of the Business Success Podcast in which Sherrie shares with Nicola Cairncross her Triple-M Blueprint – the secrets of her Business Mind, Business Marketing and Business Money.
#Likesup Webinars, The Business Success Factory
Sherrie Rose on Business Success Factory podcast on blog
Sherrie Rose on Business Success Factory
As the Liking Authority, which refers to two principles made famous by author Robert Ciadlini because “People prefer to say ‘yes’ to those they know and like,” and “People respect authority – They want to follow the lead of real experts,” the 50 Scientifically Proven Ways to be Persuasive are of great interest because small changes can make a big difference in your power of persuasion.
Based on the research of Dr. Robert Cialdini, this animation describes the Universal Principles of Persuasion.
Dr. Robert Cialdini & Steve Martin are co-authors (together with Dr. Noah Goldstein) of the New York Times, Wall Street Journal and Business Week International Bestseller Yes! 50 Scientifically Proven Ways to be Persuasive. Dr. Robert Cialdini is Professor Emeritus of Psychology and Marketing, Arizona State University.
Here are some questions on persuasion:
- What one word can you start using today to increase your persuasiveness by more than fifty percent?
- Which item of stationery can dramatically increase people’s responses to your requests?
- How can you win over your rivals by inconveniencing them?
- Why does knowing that so many dentists are named Dennis improve your persuasive prowess?
- Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood?
- Why did sales of jam multiply tenfold when consumers were offered many fewer flavors?
- Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW?
- What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?
Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.
Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom. Recommended by Sherrie Rose, The Liking Authority.
#LikesUP for Yes! 50 Scientifically Proven Ways to be Persuasive by Dr. Robert Cialdini et al.
Lessons from Zig Ziglar
Today the personal development industry and the world lost one of its legends, Zig Ziglar, at the age of 86. Known for his passion, southern style and relentless optimism he was arguably the most influential motivational speaker in the world over the past 40 years.
I was blessed to see Zig speak on many occasions and I was always amazed at his wit, storytelling ability, and genuine mastery to inspire and motivate others. The last time I saw him speak was probably seven or eight years ago and I was blown away by his energy and mastery of the stage.
Speaking is an art form and being in his late 70’s at that time he made the other, very good speakers that day, look like amateurs. I think this a testament to not only his genius but more importantly how much he treated speaking as a true art form.
I can say without a doubt that watching him made me realize that practice, passion and commitment to be a world-class speaker would require years of discipline and practice.
Fast forward to today, after hundreds of paid speeches and several books later, I can attest that my goal is to keep growing, improving my skills and never resting on my laurels.
In my mind I always want to make sure that when people see me give a presentation they say to themselves, “This guy is a really good speaker.” I say this out of confidence and without apology as getting in front of a group of hundreds of strangers for 60-90 minutes is no easy task.
I’ve put in the miles, the trips, the hundreds of hours in training, and many a missed family event, to aim high and pursue a major goal of mine to be considered as one of the best speakers in the world.
This intensity and commitment to excellence comes from many within in the speaking industry who’ve pushed me onward, but I can say without a doubt that the day I saw Zig fire up a stadium with 12,000 people I was not only mesmerized, but more importantly inspired.
Thanks Zig! We will miss you, but your message and influence will never die.
Here are a few of my favorite quotes from Zig. Please make sure if one or more of them ‘Capture’ you in a positive way, to share them with others in need of a dose of motivation!
|“Of course motivation is not permanent. But then, neither is bathing; but it is something you should do on a regular basis.”|
|“Lack of direction, not lack of time, is the problem. We all have twenty-four hour days.”|
|“You can have everything in life that you want if you just give enough other people what they want.”|
Note: Like Tony, I also had the pleasure of meeting Zig and hearing him speak from the stage. The last time was at Dan Kennedy’s marketing event in 2006 in Los Angeles. May Zig’s memory be always for a blessing. See a photo of me, Sherrie Rose, and Zig Ziglar on my Facebook Profile.