Archive for the ‘Authority’ Category

Liking Authority and the Science of Persuasion

Friday, November 20th, 2015 Posted in Authority, Books, Likes UP, The Liking Authority | No Comments »

Likes UP! Like is such a popular word and has become the symbol of social approval and acceptance with the hand and thumb pointing up as in the Likes UP logo. This is the “find agreeable, enjoyable, or satisfactory” verb form of the word like.

“I like you.” Joe Girard is famous for using the statement, I like you, in his sales campaigns. And, “I like you,” was VERY effective.

Like has other definitions. Liking has been made famous by Robert Cialdini and it is his 5th principle of persuasion.

Liking. We like people who are similar, who give us compliments and who co-operate with us.


Match Liking with Authority and things shift higher –with a sharp increase or spike in activity.

Authority. We are more likely to comply with a request if it is coming from a perceived authority/expert. This is Cialdini’s 3rd principle of persuasion.

Authority by itself may trigger the negative reaction to reject of authority if it is perceived as someone giving orders or enforce obedience, but when it includes liking there is an attraction.


Author and authority are clearly the same root word. An author is broadly defined as "the person who originated or gave existence to anything" and whose authorship determines responsibility for what was created. Narrowly defined, an author is the originator of any written work and can also be described as a writer.

Typically, when someone calls themselves and author, they are referring to a book they have written. For example, as the author of the book, The Webinar Way, I invite people to go to Amazon where they can get a copy of the book and see all the reviews that show liking and consensus. The book illustrates that I speak as an authority on the subject of webinars.

As an authority you have the power to influence others, ideally in a positive way because of your commanding manner or recognized knowledge. There is a certain confidence with comes with authority. As a person with extensive or specialized knowledge about a subject you are an expert authority. Most important as an authority, you are a trusted, reliable source.

The original of the word author is from Middle English: from Old French autorite, from Latin auctoritas, from auctor ‘originator, promoter.’ So as an author or authority, you are promoting your expertise.

Here’s a quick refresher on the 6 Principles of Persuasion:

1. Reciprocity. We are obliged to give if we have been given something.

2. Scarcity. If it’s scarce, we want it more. Use this by highlighting the Benefits, Uniqueness and Possible Loss.

3. Authority. We are more likely to comply with a request if it is coming from a perceived authority/expert.

4. Consistency. We want to be consistent with our past commitments, even if the initial commitment is much smaller.

5. Liking. We like people who are similar, who give us compliments and who co-operate with us.

6. Consensus. If others (especially similar others) are doing it, then we are more likely to do it ourselves.


Sherrie Rose, Webinar Master, Interview on Business Success

Wednesday, May 14th, 2014 Posted in Authority, Business, Entrepreneurs, Likes UP, Webinar | No Comments »

Enjoy this Sherrie Rose interview on The Business Success Show with Nicola Cairncross.

Sherrie is the author of the “The Webinar Way – The Single, Most Effective Way to Promote your Services, Drive Leads & Sell a Ton of Products”

Sherrie Rose is a Webinar Master and Google Hangout expert but she originally started out in software and systems before a lucky break found her advising men on the “language of love” in the now world famous “Double Your Dating” tuition course by David DeAngelo (better known as Eben Pagan).

Enjoy this shorter version of the  Business Success  Podcast in which Sherrie shares with Nicola Cairncross her Triple-M Blueprint – the secrets of her Business Mind, Business Marketing and Business Money.

#Likesup Webinars, The Business Success Factory

Full Interview:
Sherrie Rose on Business Success Factory podcast on blog

Sherrie Rose on Business Success Factory iTunes

Sherrie Rose on Business Success Factory


Likes UP: 50 Scientifically Proven Ways to be Persuasive

Thursday, November 29th, 2012 Posted in Authority, Books, Influence & Persuasion | No Comments »

As the Liking Authority, which refers to two principles made famous by author Robert Ciadlini because “People prefer to say ‘yes’ to those they know and like,” and “People respect authority – They want to follow the lead of real experts,” the 50 Scientifically Proven Ways to be Persuasive are of great interest because small changes can make a big difference in your power of persuasion.


Based on the research of Dr. Robert Cialdini,  this animation describes the Universal Principles of Persuasion.

Dr. Robert Cialdini & Steve Martin are co-authors (together with Dr. Noah Goldstein) of the New York Times, Wall Street Journal and Business Week International Bestseller Yes! 50 Scientifically Proven Ways to be Persuasive.   Dr. Robert Cialdini is Professor Emeritus of Psychology and Marketing, Arizona State University.

Here are some questions on persuasion:

  • What one word can you start using today to increase your persuasiveness by more than fifty percent?
  • Which item of stationery can dramatically increase people’s responses to your requests?
  • How can you win over your rivals by inconveniencing them?
  • Why does knowing that so many dentists are named Dennis improve your persuasive prowess?
  • Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood?
  • Why did sales of jam multiply tenfold when consumers were offered many fewer flavors?
  • Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW?
  • What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?

Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.

Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom.  Recommended by Sherrie Rose, The Liking Authority.

#LikesUP for Yes! 50 Scientifically Proven Ways to be Persuasive by Dr. Robert Cialdini  et al.


Lessons from Zig Ziglar

Wednesday, November 28th, 2012 Posted in Authority, Influence & Persuasion, Marketing & Sales | No Comments »

Lessons from Zig Ziglar

Today the personal development industry and the world lost one of its legends, Zig Ziglar, at the age of 86. Known for his passion, southern style and relentless optimism he was arguably the most influential motivational speaker in the world over the past 40 years.

I was blessed to see Zig speak on many occasions and I was always amazed at his wit, storytelling ability, and genuine mastery to inspire and motivate others. The last time I saw him speak was probably seven or eight years ago and I was blown away by his energy and mastery of the stage.

Speaking is an art form and being in his late 70’s at that time he made the other, very good speakers that day, look like amateurs. I think this a testament to not only his genius but more importantly how much he treated speaking as a true art form.

I can say without a doubt that watching him made me realize that practice, passion and commitment to be a world-class speaker would require years of discipline and practice.

Fast forward to today, after hundreds of paid speeches and several books later, I can attest that my goal is to keep growing, improving my skills and never resting on my laurels.

In my mind I always want to make sure that when people see me give a presentation they say to themselves, “This guy is a really good speaker.” I say this out of confidence and without apology as getting in front of a group of hundreds of strangers for 60-90 minutes is no easy task.

I’ve put in the miles, the trips, the hundreds of hours in training, and many a missed family event, to aim high and pursue a major goal of mine to be considered as one of the best speakers in the world.

This intensity and commitment to excellence comes from many within in the speaking industry who’ve pushed me onward, but I can say without a doubt that the day I saw Zig fire up a stadium with 12,000 people I was not only mesmerized, but more importantly inspired.

Thanks Zig! We will miss you, but your message and influence will never die.

Here are a few of my favorite quotes from Zig. Please make sure if one or more of them ‘Capture’ you in a positive way, to share them with others in need of a dose of motivation!

“Of course motivation is not permanent. But then, neither is bathing; but it is something you should do on a regular basis.”
“Lack of direction, not lack of time, is the problem. We all have twenty-four hour days.”
“You can have everything in life that you want if you just give enough other people what they want.”


Lessons from Zig Ziglar By Tony Rubleski, Author of Mind Capture


Note: Like Tony, I also had the pleasure of meeting Zig and hearing him speak from the stage.  The last time was at Dan Kennedy’s marketing event in 2006 in Los Angeles.  May Zig’s memory be always for a blessing.  See a photo of me, Sherrie Rose, and Zig Ziglar on my Facebook Profile.

Guest Emma Tiebens & Google on Guest Posts for SEO Backlinks

Thursday, October 11th, 2012 Posted in Authority, Books, Google, Likes UP, Relationship Riches | No Comments »

In less than 4 quick minutes, Matt Cutts gets to the heart of the matter and responds to AJ Kohn who asked Matt, “What is Google’s view on guest blogging for links?”


High quality guest blogging with FRESH relevant content with insight and the subject will give you something new to learn or discover will still be valued both by readers and Google’s Search Engine.

Relevancy is important and remember, Matt says do not do anything to extremes. 

High quality and original articles are what Google is looking for.   And so are your readers!

There has been a proliferation of “garbage articles” on blog posts as well as “garbage books” on Amazon.  It is the push to get to #1 in Google, #1 placement on the search engine results page, #1 on Amazon, that drives the addition push to spew out garbage backlinking  or keyword stuffing.

Google’s search engine is looking for fresh relevant content.  And so are your readers. So if you are reading this, I beg you not to write another article that has no character, no depth, and nothing new.  


“EMMA TIEBENS… Character, Depth, and Service”

I would love to have my friend and business associate write a guest post on but today she is busy on a webinar as the #1 Case Study as an author, marketer, and successful coach. 

Emma Tiebens Founded The Relational Marketer in 2009. She is passionate about teaching entrepreneurs on how to create a powerful online presence for their business using technology to build and foster business relationships with people they wouldn’t have been able to reach before.  As a result of that relationship, they feel the need to invest in whatever it is that you offer – product, system or service.

As a Mentor, Consultant and Coach, she is all about Encouraging, Enlightening and Empowering Entrepreneurs and teaching them how to leverage social skills and technology to reach a greater audience.  Her “Accountability Action Items”  propel them to move forward. She specializes in getting them out of the overwhelm mode and helps them line up their goals with their dreams and passion!

As a Speaker, she speaks about the importance of “Relationships First” and the 4Ps To Profits:  Passion, Product, Process, Promotion, Partnership.  She shows you how you can become memorable, how to make a good first impression, what posture you need to have to attract industry leaders and how you can show your customers your authentic desire to help them.

As an Author, she has written a book – “Attracting Customers For Life” and has co-authored a book with Mari Smith and 19 other authors worldwide called “The Relationship Age”. She currently has 3 books in the works: Instant Online Celebrity, Relational Marketing Secrets and Proverbial Success Principles For Entrepreneurs.

Emma is an example of someone who knows how to invest in people and reap the rewards: “The Real Currency is Relationship Riches.”

Big #LikesUP for Emma Tiebens


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