Category Archives: Authority


It could start with a gripping headlines or fancy images but once you’ve got them hooked, then what? If you’ve wondered if it is something much deeper, much more powerful, and so impactful that it could very well change the way you do business forever… read on! There are a …

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Likes UP! Like is such a popular word and has become the symbol of social approval and acceptance with the hand and thumb pointing up as in the Likes UP logo. This is the “find agreeable, enjoyable, or satisfactory” verb form of the word like. “I like you.” Joe Girard …

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Enjoy this Sherrie Rose interview on The Business Success Show with Nicola Cairncross. Sherrie is the author of the “The Webinar Way – The Single, Most Effective Way to Promote your Services, Drive Leads & Sell a Ton of Products” Sherrie Rose is a Webinar Master and Google Hangout expert …

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As the Liking Authority, which refers to two principles made famous by author Robert Ciadlini because “People prefer to say ‘yes’ to those they know and like,” and “People respect authority – They want to follow the lead of real experts,” the 50 Scientifically Proven Ways to be Persuasive are …

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Lessons from Zig Ziglar Today the personal development industry and the world lost one of its legends, Zig Ziglar, at the age of 86. Known for his passion, southern style and relentless optimism he was arguably the most influential motivational speaker in the world over the past 40 years. I …

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