How to dominate your industry using Facebook
Step 1 – Setup your Facebook Page the right way to convert the maximum number of Facebook users into raving fans
Your Facebook Page is your business presence on Facebook and it’s the area where the biggest mistakes are made. So one of the first things you’ll get are the inside secrets for how to setup a Facebook Page so that you build fans at 5x, 10x even 20x the rate of your competition. Put these tried and tested techniques into play and you’ll be building raving fans for less than $2 per fan!
Step 2 – Build thousands of fans of your Facebook Page that have the ability to buy from you in the future
Building up the fans of your Facebook Page is the next key ingredient in the formula. Facebook ads are one way to build raving fans of your Facebook Page, and how to leverage the relationships you have with your fans to build fans even faster (the ad technique will put your fan growth on steroids).
Step 3 – Share valuable content with your Facebook Fans so they really engage with you
The type of content you share, and the frequency that you share it, is critical to your long-term success of converting your fans into paying customers for your business. In this module we’ll give you all the shortcuts to finding and sharing the very best content you can so that your fans are literally promoting your Facebook Page to their social network. With these techniques you’ll be able to share the very best content from around the web in less than 5 minutes a day.
Step 4 – Convert your Facebook Fans into paying customers
This is by far the most important step in the entire process – without this step you won’t make a cent back from your investment. So with this step we spend a lot of time covering different ways to convert your fans into customers. And we break it down further than just explaining how to convert Facebook Fans – the strategies you get in this module can be used to make any marketing channel profitable.
Step 5 - Expand on your strategy over time
The key to any successful long-term strategy is expanding and building upon your strategy over time. With that in mind, you also get a step-by-step guide for leveraging your progress to accelerate your success even faster.
And while the strategy just outlined above isn’t too complicated (like baking a cake isn’t too complicated) knowing how to put the ingredients together the right way will make all the difference to the level of success you achieve.
A webinar introduced on your Facebook Page or on a tab on your page increases the engagement in Step 3 and is a great sales vehicle for Step 4.
#LikesUP for Facebook Marketing
Top social media folks, facebookers and tweeters don’t spend much time engaging. They spend their time finding, curating, and tweeting great links. It’s other folks who comment on their posts, and RT their tweets that gives them social clout (or Klout). Some comments, like reviews hold the most value.
Relationships are the lifeblood of social media.
People matter. Relationships first. Your business is sustained by relationships. These relationships, those between customers and company, employee and employer, volunteer and organization, and members collectively, form a community. Creating, maintaining and growing your relationships and your community, will help increase bottom-line growth. In other words, relationships are your lifeblood and as Sherrie Rose says, “The Real Currency is Relationship Riches.”
Implement simple and proven solutions.
The Olympics have just started and with the anthem cry: “Citius, Altius, Fortius ” which is Latin for “Faster, Higher, Stronger.” Unless you are planning to go for the gold, stay off the bleeding edge of internet marketing technology. There is always something bigger, better, faster and stronger. Stick with the tried and true and stay away from the newest fads. Let the companies with deep pockets test it out first.
Social media marketing success doesn’t just happen (not even for Justin Bieber).
There is no such thing as overnight success through social media and internet marketing. You must use lead generation tactics to attract new customers and nurture your existing customer community. Pay attention to your strategies, tactics, and technologies that you implement to be successful. Successful social media marketing requires a commitment over the long-term, taking a step by step approach.
Authenticity is a key to successful marketing online.
Everything you do to market your brand needs to be true to your core values and vision. Your marketing needs to be honest and done with integrity. Employ strategies, tactics and technologies that reflect who you are, what you do, and how you distinguish yourself from the competition. If you have a great story to share, perhaps choose a webinar as your medium to share it. More people need to hear about you and learn about you.
Social Media Relationships, Reputation, Fan Reviews
Not all social media can be tied to a direct return on investment. Reviews, especially 5 Star Reviews, make a big difference in ROI and in the perception of a person or company. Nick Unsworth has focused on this sweet spot which ties in credibility, social proof, and distribution of testimonials with an app.
#LikesUP for 5 Star Fan Reviews
Facebook Cover Photos are Public: Facebook Users Beware!
Facebook Timeline brought many changes and the one that is often a surprise is that all Facebook cover photos, both personal profiles and pages, are public. Facebook does inform you that your cover photo is public at the time you upload it.
What does that mean?
1) Anyone (does not have to be a friend or fan) can SHARE a public photo within Facebook.
2) Sharing a public photo means the photo can be shared within Facebook. Share OPTIONS given by Facebook: On your own Timeline, On a friend’s Timeline, In a Group, On Your Page, In a private message using the Facebook message system.
People do not need permission to share a cover photo. A non-friend simply can click the image, click the share link and share.
Why is this important?
Professional photographers who want to keep copyrights on their photos become outraged that a photo is shared “without their permission.” Someone may use the message system to say they are sharing it but not everyone has messages turned on. There is a notification in Facebook to the cover photo owner that the image has been shared.
Even social media professionals are irritated and upset that their personal cover photo showing family members can show up somewhere else on Facebook and they may demand that it get deleted. You would think that professionals would know the rules of Facebook. Most social media and marketing professionals don’t know about their own profile cover photo.
What prompted this Likes UP Blog Post?
JP Maroney, a very successful business man and internet marketer was asked to be a presenter as part of a summit going on this weekend. The promoter created Facebook pages with cover images that had the presenters photo without anyone’s permission. JP made a personal complaint to the promoter, demanded they immediately pull him from the speaker lineup and REMOVE the fan page.
Here’s what Felicia Slatterly wrote about this situation.
Here’s what the promoter publicly wrote on his profile about it:
|I was wrong.
Last week, we embarked on a project to drive traffic to our summit pages to help boost attendance to the event. Based on advice I received, I authorized my team to create fan pages for our speakers, as well as for many others whom I respect and admire. It was our intention to drive traffic to those fan pages and let those pages promote the Summit. It was also our intention to sell the products of those individuals–on these fan pages–to sell their products after the summit, thus creating a win-win for both us and the person we created the fan page for.
We were wrong. We screwed up. And I offended a lot of people that I respect and admire. First, we did this without their knowledge. Common courtesy would require that we let them know what we’re doing–regardless our our good intentions.
Next, while each page clearly stated that it was a fan page, when the team made posts, they appeared as if they were made from the individual person–not the fan page (i.e. “john doe” instead of “fan page of john doe”). That was totally wrong, and while I was unaware of the way the postings were executed, it’s still my responsibility.
Additionally, we should have posted something on the fan page that would have indicated that the fan page was not authorized by or affiliated with the individual.
We also used the picture of the individual that we created the fan page for. I’ve been reminded that that was completely wrong, given that their picture belongs to them and is their copy written material.
I screwed up big time. I never had any intention of offending anyone, but that’s probably an understatement of what I’ve done. It was the wrong thing to do–what could have been a terrific joint venture opportunity for our company and each of the people involved has turned into one of the most damaging things I could have done for both my relationship with these people–who I respect– and our business dealings.
I apologize. I exhibited poor judgment and bad oversight. I talk about having good, clear communication and instead of demonstrating that, I did just the opposite. I apologize to each person we have created fan pages for. I apologize to each person that read our posts, as they were misleading. I apologize to each person that has registered for the Summit, as they should have expected better from me. And I apologize to my team, who deserved better leadership.
I have been asked to create a video to illustrate what I have done. I don’t want it to be construed as making light of my actions. It will be posted here shortly.
Once again, I completely acknowledge my failure to act in a professional and honorable fashion with some of the people I respect most.
It Goes Beyond Facebook
If other people are creating fan pages with your photo it becomes public and is out of your control.
Every cover photo is PUBLIC so it can be shared within Facebook and ALSO gets picked up in the search engines and Google Images.
Yes, Google images picks up every cover photo in Facebook.
The Moral of This Story
Only use a cover image that you want shared with the world.
Likes UP: Facebook Post Scheduler and Admin Roles on Pages
The latest up dates on Facebook Pages is the addition of scheduled posts and 5 admin roles.
Facebook now has a way to SCHEDULE posts directly on your Facebook fan page. Hootsuite and other social media tools have been used to perform this function. Facebook wants to keep you on their interface. Have a look at the image below. To get here, click the little clock icon on the lower left, add a year, month, day, hour and minute and you’ll see the ‘POST’ button converts to ‘SCHEDULE’.
Next in phenomenal news from Facebook is the addition of 5 ADMIN roles for Facebook pages. There ADMIN roles are:
- Facebook Page MANAGER
- Facebook Page CONTENT CREATOR
- Facebook Page MODERATOR
- Facebook Page ADVERTISER
- Facebook Page INSIGHTS ANALYST
Each roles provides a number of permissions on the Facebook Page. The MANAGER admin has full administrative access.
Here are instructions to add other admins to a Facebook Page
#LikesUP for Facebook Pages
WIN A FACEBOOK MARKETING MAKEOVER WITH MARI SMITH
Get your creativity flowing! Submit your Facebook Timeline (fan page or profile) cover image and WIN a chance to work with Mari Smith to supercharge your Facebook Marketing! Your cover image is the most striking, eye-catching place on your fan page (and profile) and the good news is Facebook encourages businesses to change their cover images often. Now is your chance to show off your creativity (or your graphic designers’ handiwork!) and to get inspired by other creative designs!
3 runners up will receive a personally autographed copy of Mari’s brand new book, Facebook Marketing: An Hour A Day – Second Edition – coauthored with Chris Treadaway.
All entrants receive a FREE pass for Mari Smith’s webinar “10 ESSENTIAL Facebook Money Making ‘Techie’ Tips”. PLUS instant access to Mari’s latest e-book “5 Fantastic Ways To Build A NEW Facebook Marketing Channel … with 250,000 Subscribers!” This contest is managed by voting for entries and accepting the Promos App to cast your vote.
Once you submit your cover image(s), be SURE to share your entry with all your Facebook friends and fans and get them to vote for you! You can also share your entry link on Twitter and via email. To share your entry, just click the SHARE button under your entry at any time!! Voting is LIVE now through May 31st.
Your cover image *must* comply with Facebook’s guidelines: No contact information, no calls to action, and no arrows pointing to Facebook features such as the Like button. If you submit an entry that does not comply with Facebook’s terms, we may contact you privately and suggest that you revise your cover image and re-submit.
You *can* submit cover images from your profile and/or fan page. We are looking for cover images that are creative, striking, different, unusual, clever, or bold, and/or that creatively workaround Facebook’s terms but still comply.
If your cover image has been designed to incorporate the profile picture as well, you can take a screenshot of the combined cover image + profile image and then upload that combo image as your entry.
When selecting an image to enter, the contest app gives you the option to choose a photo from your Facebook album. The way Facebook works is you can only choose from your personal profile photo albums. To select an image you’ve previously uploaded to your fan page, you’ll need to submit by uploading from your computer.
If you have any questions about how to enter, guidelines, etc, please email contests (@) marismith.com and Team Mari will get back to you right away.
#likesup for Marketing Makeover by Mari