Category Archives: Authority
Likes UP: Social Media ROI Pyramid
Likes UP: Social Media ROI Pyramid “ROI Pyramid” framework originally created in 2010 by Altimeter Group’s Jeremiah Owyang Apply the Social Media “ROI Pyramid” In Your Measurement Strategy (Above: First, recognize there are three types of role, all who need different types of information about your social business …
Likes UP: Content Value, Content Creation, and Pain of Disconnect
Dan Kennedy is one of the world’s top trusted authorities when it comes to direct response marketing and copywriting. Dan said MORE content is NOT king. It’s no longer about information. We’ve reached a tipping point in the world where more is not better. Content may be good for SEO …
Bill Gates: ‘I wrote Steve Jobs a letter as he was dying. He kept it by his bed’
LikesUP: Bill Gates, Steve Jobs, Laurene Jobs One of the few people to understand his [Bill Gates’] compulsions was Steve Jobs, the founder of Apple, who died of cancer in October 2011. The two men’s long and stormy relationship has been chronicled in Jobs’s latest biography, but, until now, Gates …
Likes UP: This Is A People Business
Likes UP: This Is A People Business To be recognized by your work and actions is a big desire. Many want to be seen as an authority in their field. People want to feel important. They want to feel acknowledged. They want to feel like you care about them. When …
Likes UP: Klout Broadcaster
Klout is now kaput. Effective, May 25, 2018, Lithium.com has sunset the Klout service and its website and service are now closed. The Klout acquisition provided Lithium with valuable artificial intelligence (AI) and machine learning capabilities, but Klout as a standalone service is now closed. To the loyal Klouters – …