LikesUP: Crowdsourcing for Book Curation   Click on the image above to get your copy of this crowdsourced book. … a crowdsourced book on Facebook Marketing curated by Social Fresh. If you need an introduction or a refresher on social media training without scouring the web for hours for the …

Influence and Persuasion: The Rule of Authority, Liking, and Scarcity This is part of a series of articles on the science of influence and persuasion. It is based in large part on a book by Robert B. Cialdini, Ph.D., titled Influence: The Psychology of Persuasion. Part 1: How to Trigger …