It’s no secret that Google and Facebook have a good relationship going on.  Google claims to have indexed over 503 million pages within Facebook, and that was in 2009!  So when  you’re looking at increasing your search engine ranking, particularly on Facebook, look to your Facebook Business Page.  With some dashes of well placed SEO, you too can get Google to notice your Fan Page.

Create a Welcome Tab.

This is important because the default tab is what people will see when they first visit…and it’s what search engines will see as well.  Designating which tab you want is fast (go to Settings on you Page then select the tab you want as default and name it welcome).  If you designate your Welcome tab as default, you can put an engaging picture, to draw in fans, AND content hitting your keywords, to draw in search engines.

Another great tip is to add a power booster where you can draw in fans with great deals, information, or coupons and engaging offers.  Entice your clients with a valuable offer.

Put a Facebook Like Box on your main website.

It’s easy to put in a Like Box on your blog or website.  Facebook will even make the code for you if you supply it with basic information.  Go here to get started. 

Fill in the About Box.

You know that blank box under the profile picture?  Be sure you put in your website and a sentence with a keyword or two.  This little area is accessible to search engines and is just one more opportunity to generate relevant content.

Get a good URL.

You can change the URL so that is customized.  It’s a fairly easy process.  Be sure your URL is easy and something people will remember when they go to search for you.

Write notes.

Take advantage of the Notes section on your Facebook page.  Content here can be searched for in Facebook, and if you include your key words in short notes, you can draw people to your page who search for those words.  Notes can be blog posts or even just short snippets of information, but take advantage of this place to add content to your page!  

As you can see, there are several ways to get Google to take a closer look at your Fan Page.  The more Google crawls it, the more it will be added to your rankings.

While a Facebook Business Page is not enough by itself to get you onto the first page of Google, it does help and, with a more comprehensive marketing plan in place, can help with SEO as well as help get your company’s information out there for millions of Facebook users.  Many companies promote both their Facebook page and twitter link together.