The 3 Pillars of an Effective Email Marketing Plan

Does your email marketing plan revolve around the three pillars?

TRUST

This is pretty straightforward.

People buy from people they like and trust.

So if you’re sending out the wrong (or dubious) messages via your email, website, social presence or any of your off-line marketing strategies, you will most likely not succeed. 

Maybe not in the short term, but you will eventually. Just as soon as your customers figure out what you’re trying to do. It’s really quite easy to understand why, because who likes getting scammed or spammed?

CONTENT

Mind your content!

Low quality content is useless and a waste of time and money.

Don’t treat your email marketing campaign as just some other “thing” that you have to write copy for.

Not to mention a fantastic way to irritate your existing and potential customers!

And who wants to do that? It’s all about quality content.

Quality content starts conversations. It makes you want to share it with like-minded friends and acquaintances.

Let’s face it. Few companies and business owners are re-inventing the wheel these days and coming up with new products and services from scratch.

Your content has to serve as the excitement trigger. Quality content gets people excited about a brand or business. It’s your content that will help you stand out and make your product or service shine.

But be careful, content that is full of false promises and hype will not get your customers excited. It might for a short while, but things can get ugly pretty fast.

RELATIONSHIPS

Building a solid relationship with your customers is crucial to succeed.

Some of your customers may not be in “buying mode” when you first reach them.

Don’t ruin your chances of success by bombarding them with regular sales messages in your emails.

Build and nurture your relationship, by offering sales-free advice and information that relates to your product or service.

Building loyalty and visibility is a great way to create top-of-mind awareness, so that when your customers are ready to buy, they will come to you!

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The Real Currency is “Relationship Riches” – Sherrie Rose