Zero Cost Marketing Setting up your marketing funnel does not have to cost a lot of money. In fact, it can cost zero. Zero Cost Marketing is a marketer’s dream. Dentist Harold Yaffe of the Philadelphia Cosmetic Dentistry, The Dental Spa, doesn’t go for all the internet marketing funnel steps. …

  The Liking Authority on  Webinars, Brownies, Cialdini’s Influence & Reciprocity I like a story with a happy ending.  I like a story that demonstrates the simplest of human behaviors – liking.  I like a story that turns liking into reciprocity via smart marketing.  I like a story that shows …