Zero Cost Marketing

Setting up your marketing funnel does not have to cost a lot of money. In fact, it can cost zero. Zero Cost Marketing is a marketer’s dream.

Dentist Harold Yaffe of the Philadelphia Cosmetic Dentistry, The Dental Spa, doesn’t go for all the internet marketing funnel steps. He has one simple strategy that costs zero. See his Zero Cost Marketing Strategy

Dan Hollings has done all the leg work and put together a 5-Part training program via webinars plus a bonus webinar on Zero Cost Marketing. This is perfect if you plan on a marketing funnel approach using the internet.

Zero Cost Marketing Secrets – Here’s the replay to the zero cost introduction webinar:
http://thewebinarway.com/webinarzerocostmarketing/

If zero cost marketing had been implemented more than 20 years ago when the first edition of the book Crossing the Chasm by Geoffrey Moore came out, technology start-ups would be different. Moore argues there is a chasm between the early adopters of the product (the technology enthusiasts and visionaries) and the early majority (the pragmatists).

This book was written before webinars became part of the marketing cycle.

Moore believes visionaries and pragmatists have very different expectations, and he attempts to explore those differences and suggest techniques to successfully cross the “chasm,” including choosing a target market, understanding the whole product concept, positioning the product, building a marketing strategy, choosing the most appropriate distribution channel and pricing.

Webinars definitely help marketers cross the chasm. Webinars are key to product concept, distribution, marketing strategy, and positioning.

Webinars can be used in all aspects of marketing.  Get a copy of the Webinar Marketing Overview here.

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