LikesUP for “Call to Action” on Facebook Pages

Facebook is giving page owners the choice to add a variety of “Call to Action” buttons on their page. 

The seven calls to action available are:

• Book Now
• Contact Us
• Use App
• Play Game
• Shop Now
• Sign Up
• Watch Video

This became available last December to a select group of page admins and now is rolling out to more page owners in the USA and worldwide.

Here is what one beta-tester had to say:
“Over the course of a three-week test, the Sign Up call-to-action button delivered a 2.5x higher conversion rate versus other comparable social placements aimed to drive new user acquisition.” — Brian Kim, Director of Acquisition, Dollar Shave Club

Related to the call to action buttons on pages are the call to action buttons for advertisements.  See more here

Here are the steps outlined by Facebook
How to add a call-to-action button to Facebook Page

Peg Fitzpatrick has expanded on the possible use of the call to action buttons:

• Book Now *for consulting calls or intro appointments*
• Contact Us *for brick-and-mortar businesses to grab local customers*
• Shop Now *for any service company or to drive traffic to your business or Amazon book page*
• Sign Up *to grow your essential email list (this should be your default!)*
• Watch Video *could be the gold-standard choice to tell your story*