LikesUP Evolution: From Liking to Legacy
LikesUP Evolution: From Liking to Legacy
| Humans bond through what they like and share. To share and like is attention given, focus directed, a deliberate act of approval that says: this matters to me. So powerful that people buy (social) likes, inflate them, and display the count as evidence of worth. Rooted in Cialdini’s principle of liking as a foundation of persuasion and human behavior, LikesUP.com has been highlighting examples of that premise since 2011, moving from the mechanics of social proof and influence toward the harder questions of legacy, wisdom, and what human discernment still decides that systems cannot. 659 articles and counting, that premise has deepened into something harder to name and more worth reading: a sustained inquiry into what deserves to endure, what earns genuine attention, and what it means to build something legacy worthy.
659 articles on LikesUP.com and counting
Likes UP is for legacy worthy leaders, professionals, entrepreneurs, and visionaries where human discernment counts in the age of AI. Articles on wisdom, legacy, “enhavim—purpose and mission led by vision,” and navigating the Masterwork Years. LikesUP.com by Sherrie Rose.
Reverse Timeline
2026
Fifteen Years In
Fifteen years of articles. The thread tying them together has not changed. To “like” is to give attention, and attention is focus. In the age of AI, what legacy worthy leaders, professionals, entrepreneurs, and visionaries choose to focus on is precisely the question. What is worth liking, what deserves consideration, what goes up and has potential to stay up?
2024–2025
Wisdom, Technology, and the Masterwork Years
The Masterwork Years named as a life stage. Your Wisdom Has a Half-Life. The AI thread entered, not as hype but as the pressure that makes the human question more urgent. Legacy Worthy Futurist Authors mapped the visionaries whose imagination shaped the world. The Futurist Lens examined how film predicted facial recognition. The Imagination That Builds the World asked what vision and creativity still do that systems cannot. Where Do Humans Shine? brought it into direct focus. Wholeworthy was coined.
Sherrie Rose’s books, Create in the NOW: From Dream to Enhavim, The Masterwork Years: Why Masterwork Matters As AI Advances, and Happy 100th Birthday to You (Forget the Eulogy), were published and woven into the editorial content, the blog becoming both platform and proof of the ideas it had been developing for over a decade. LikesUP also became the personal editorial home for TEDxSanDiego coverage, with Sherrie Rose joining in 2022 and then serving as Operations Director on the volunteer team, publishing stories from the Legacy Worthy Talks from events including main stage events such as Seeds of Change 2023, commUNITY 2024, SHINE 2025 and the women’s events: Moxie in 2024 and Majesty in 2025.
2022–2023
Legacy Worthy as Identity
Be Legacy Worthy. Desiderata Revisited. The framework solidified. Mastering the 5 Core Values: The YEARN Advantage was released and hit #1 on Amazon. Sherrie Rose joined the TEDxSanDiego volunteer team in 2022, a natural extension of a career built around ideas worth spreading, events worth attending, and talks worth liking. The reader was no longer a marketer studying influence. They were a leader asking bigger questions about contribution and what they leave behind.
2019–2021
The Pivot: From Likes to Legacy
The question shifted from “what gets liked” to “what is worth liking.” Legacy Worthy emerged. Chief Legacy Officer entered the C-suite conversation. Enhavim was coined. The Cocoon Conundrum, written through the pandemic and into liberation, became the blog’s first major book moment, bringing the ideas of pivot, purpose, and legacy into a single narrative. The blog was also tracking the coaching industry in real time, covering the Hot 2021 Trends in Coaching as professionals rethought how they marketed, sold, and delivered their expertise in a changed world.
2012–2018
Social Proof Goes Deep
Influence, persuasion, the mechanics of liking online and off. Still rooted in the original premise but expanding: what makes things likeable, what makes people recommend, what earns trust. The Webinar Way: The Single, Most Effective Way to Promote Your Services, Drive Leads & Sell a Ton of Products (first edition 2012, second edition 2018) was the book of this era, practical, authority-building, rooted in relationships.
The blog was covering the coaching industry as a serious professional domain, selling expertise, building authority, and delivering content via webinar. In 2013, LikesUP covered WBECS, the World Business and Executive Coach Summit, which featured industry leaders including Darren Hardy and positioned coaching as a legitimate force in leadership and professional development. WBECS has since been acquired by coaching.com. The intellectual groundwork was being laid without knowing exactly where it would lead.
2011
Origin: The Liking Phenomenon
Launched right in the thick of the Facebook Like button era. The blog was literally about likes, social proof, thumbs up through history, Cialdini’s influence principles, +1 recommendations, voting, star ratings. Smart timing. The name was a genuine analysis of a cultural shift happening in real time.
References
Related Books: The Liking Phenomenon
Robert Cialdini (1984, widely rediscovered 2010+). The foundational text. Liking as one of six principles of persuasion. LikesUP was writing directly in this tradition from day one.
Gary Vaynerchuk (2011). Relationship currency in the social media age. Published the same year LikesUP launched.
Dave Kerpen (2011). All about being likeable on Facebook and social platforms. Closest direct parallel to LikesUP’s original premise, published the same year.
Daniel Pink (2012). Persuasion and liking reframed for the modern era. People buy from people they like, the principle applied to every profession.
Jonah Berger (2013). Why things get shared, liked, and spread. The mechanics behind what makes something worthy of a Likes UP.
Jack Schafer (2015). An FBI behavioral agent on how liking is triggered, built, and used. The science of what makes someone, or something, likeable.
Note: this is similar to but not the same as The Audience Switch.
The Imagination That Builds the World
Where Do Humans Shine?
Legacy Worthy Futurist Authors: Visionaries with Imagination Who Influenced Our World
The Futurist Lens: How Film Predicted Facial Recognition
