As the Liking Authority, which refers to two principles made famous by author Robert Ciadlini because “People prefer to say ‘yes’ to those they know and like,” and “People respect authority – They want to follow the lead of real experts,” the 50 Scientifically Proven Ways to be Persuasive are …

Lessons from Zig Ziglar Today the personal development industry and the world lost one of its legends, Zig Ziglar, at the age of 86. Known for his passion, southern style and relentless optimism he was arguably the most influential motivational speaker in the world over the past 40 years. I …

The question to ask is: Who do you want your customers to become? A few years ago, at lunch during a business conference, David Winkelman and Jeff Perlis, and a few others were in engaged in a lively conversation that revolved around selling “Transformation” as a key benefit.  Offering transformation …

At least once a day Ty Cohen is asked “What is the real secret to doing well online?” And usually he’ll try and change the subject (because most people don’t want to hear the real answer.. Instead they prefer to hear a get rich quick, do no work and money …

Want to get more traffic?  My friend Ryan Lee went from teaching fitness to selling internet marketing to dot com marketers.  His post-Thanksgiving email message today recommends getting more traffic by syndicating your content.  Ryan’s number one syndication tip is SlideShare. Slideshare is a popular site to add your PowerPoint …