Likes UP: Does Social Media Pay Off?

The #1 question marketers want to know 3 years in a row is how to measure social media marketing effectiveness.

This 2012 report is packed with fascinating stats and graphics. Be sure to download the annual Social Media Marketing Industry Report just out today:

Look at how +Mike Stelzner has assembled the report – with icons –  4 social share buttons (Facebook, Twitter, Google+ and LinkedIn) at the bottom of the introduction and the top of each page of the report – clever!

Did you notice the old Google+ icon is used instead of the new Google+ icon?