How To Turn Every Buyer Into A Testimonial… The Second They Buy.

Every online marketer knows the power–and necessity–of social proof in the sales process.

The only thing better than great social proof would be to have the prospect’s best friend spot him reading the sales material and say, “oh wow! I bought that, and you should get it yourself right now!”

There is one bit of social proof that exists in the brick and mortar world which–until now–has been pretty much non-existent in the online marketing space.

Bear with me a moment while I throw a couple examples out…

When Apple releases a new gadget… what does the front of their store look like the morning of the release? (Yeah, a line around the block, right?)

That’s what I call pre-sale social proof… a huge line of people saying, I’m going to buy this. (and I’m certain there have been quite a few launches done where this phenomenon has occurred)

So what about post-sale social proof? Obviously there are a ton of examples… the most commonly used is testimonials from satisfied customers right?

Well, imagine this for a moment… you’re at a street festival, it’s lunch time, and you’re hungry… you head over to the food vendors and–not being sure what you want exactly–you’re standing there looking at 15 or 20 different choices.

As you’re standing there, you notice a woman walking buy with a Gyro and fries… looks pretty good… then another person walks by with that same thing… and another, and another… Well heck, these gyros must be good because everyone’s buying them, right?

Now what if I told you that you could have that same effect–in real time–right on your sales page?

No pipe dream here, and no fluff, I use it, I’ve tested it, and I’ll share some results with you…

I first used this bit of social proof in May of 2009 on the sales page of an audio CD info product I was selling. We put it through the ringer in testing (29,689 site visitors for the A/B split test)

End result: 35.4% increase in sales.

The next time I used it was on a checkout page in an entirely different market in November of 2009. 12,201 visitors this time… 18.9% increase in sales.

These days, the only reason I’d test it myself is just to be sure it’s working in the market I’m using it in.

What is it? Well, here’s what it looked like the first time…

Here’s what it looked like the second time I used it:

And here’s an example from a page that I’m using it on right now…

Now before I go any further, let me clarify something.

These are real time names and time stamps… I set it up to show the most recent orders within the last 12 hours… if there aren’t enough orders within the last 12 hours to show the number of orders I want to show… the box disappears. I don’t believe in bullshitting the customers by putting in fake proof to get into their wallets.

— Now that’s been cleared up… I can move on —

Not long ago, I shared this idea with a Facebook mastermind group I’m in… I just figured they should know so they could get it on their own pages.

So here I am just passing on some great info, and people start asking me how to get it for their pages… one guy says, “if you have this available, I’ll buy it right now”.

Well, crap… I custom-coded each of these… not exactly plug and play like everyone seems to want. Now what?

You guessed it, I made it plug and play… at least for some. (and more to come later)

If you do sufficient volume that this can help–and you want to test it out–you can get this on your site and start testing right away… and since we’re beta testing… it’s free.

I have it all ready to integrate with Clickbank, aWeber & GetResponse… if you use something other than those, I’ll just have to do a bit more work to get you up and running

Here’s all I ask:

• Don’t expect any fancy graphics on the “set up” pages… I’ll get to that when it’s running on all 8 cylinders.
• DO test it… and please share your test results with me (good or bad)… it would also be helpful to know how many sales per day you had during the testing period too.
• Be straightforward with me with your feedback, issues, complaints, etc… I’m a big boy, I can take it. (and even if the issue is “your fault”… I should make it easy on the user so that doesn’t happen, so that means it’s still my fault.)
• Try your best to set it up for success… use a headline that compliments your sales copy… same for the color scheme, and make sure you don’t set it up to show that no one has bought your product for days.

There isn’t any long, drawn out qualification process… you just need to be doing “some” volume… if you’re interested, hit me up, and I’ll hold your hand through the setup.

Simple as that.

Just click the image (The one with the smiling face! ) at the beginning of this article to contact the marketer who created this marketing script. 

Comment: Social proof is why marketers want lots of LIKES UP on their posts, articles, comments on blogs and social media.  It is a numbers game and those numbers increment up and up with +1 on Google Plus and star ratings for reviews.  When it comes to purchases, to see others are buying NOW, means the product is HOT and selling like hot cakes.  “Look who else is signing up is also great for webinar registrations! #webinartip

#LikesUP for Social Proof

The Liking Authority Likes This!