Likes UP:  The Power of Like and Big Brands

Online Marketing Summit is underway with Big Brands leading the charge.

Salesforce’s Lauren Vaccarello says “It’s all about the customer.”   Useful information creates social engagement.

Charlotte Blank, Social Media Manager at General Motors says you need to know who you are talking to.  For example Camaro owners want to know about awesome car stuff.  Chevrolet owners are focused on lifestyle.

HP.com Director of Worldwide Search, Paul Vallez, says that Digital Interaction is key NOT just traffic.  Actions taken are more important than just showing up.

Correlating the Value of a LIKE has many determinants. 

Social Media part of the cost of doing business like having a phone or a website.

A few choice tweets about #OMS12 and the Keynote Panel: Big Brands & Their Digital Marketing Plans

BrianVellmure Brian Vellmure

Encouraged by the number of speakers at #OMS12 highlighting the importance of focusing on the customer, including @leeodden of @toprank

sbermo Seth Berman

Next big thing: (1) data, faster, more; (2) social media action; (3) customer, customer, customer; (4) web is social #OMS12

melonie Melonie Gallegos

The social media ROI question comes up in every conference :-/ There’s no catch all answer, goals and metrics are different for everyone. #OMS12

The BIG Question

  Everyone at the keynote had the opportunity to ask THE BIG QUESTION:

“If you could ask one question of a digital marketing expert to address the Biggest Digital Marketing Challenge you’re facing, what wuold that be?”

chrislema Chris Lema

Eliminate debate by pointing back to customer data – social analytics is important! #oms12

You can’t put your community team or single person in the spot to address all content mentions and queries. Get more ppl involved. #oms12

Create your own corporate content about products and services.  But, it’s also VERY important to have your company and products we seen in video and written about in content created by others such as bloggers and crowd sourced content.  Get the right content with the right message to the right customer.

#LikesUP #OMS12