Likes UP: Zero Moment of Truth… do you click?
In June 2001, Google release the Zero Moment of Truth. In the online and mobile marketing worlds, it is about the click to take the next action, “To click or not to click”
Visit http://www.zeromomentoftruth.com to get a free copy of Google’s marketing eBook and vook (eBook + videos) entitled
“Winning the Zero Moment of Truth” to learn how this new consumer decision-making moment is changing the face of marketing for advertisers today.