The best marketers and advertisers concentrate on what they have to give. Words sell. Of the 12 most powerful words in advertising, FREE, is extremely powerful (and so is sex!). Read on to learn about giving things away for free. “Most people just laugh when they hear that the secret …

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Your SMILE is your logo. Your PERSONALITY is your business card. How you leave others FEELING AFTER AN EXPERIENCE with you becomes your trademark. Personal branding is the practice of people marketing themselves and their careers as brands. A business brand (or marque) is a name, term, design, symbol, or …

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How did you become a coach and get into coaching? One of many questions posed to Google Coach, David Peterson Ph.D. as part of the Harvard Business Review. Included are excerpts from the video interview with David on “Becoming a Coach” at Google for the last seven years, since he …

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You want the answer? The answer is YES. With a carefully-crafted, revenue-generating tool a.k.a webinar to create, deliver, and market presentations that have the power to convert into sales – can change everything. It can turn into books and courses and full businesses. The book, Pendulum, How Past Generations Shape …

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One of the top reasons business owners and C-suite level players want to a coach is because they want to balance their executive life. There is change afoot and now is more and more acceptable to hire a coach to help you excel and exceed your current circumstance both in …

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  “The best advice I ever got: Find a coach!” ~Eric Schmidt on becoming CEO of Google. Google’s “people operations” team (Human Resources) developed a manifesto entitled Eight Habits Of Highly Effective Google Managers.  Google conducted research that was published called Project Oxygen (a comprehensive program applying analytics approach in …

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The book, The Webinar Way, has been updated to a second edition for 2018. We are excited and you can preview the book on Amazon. Follow the news on our Facebook page here, The Webinar Way. In the meantime, our friends at ON24, an award-winning, patented, cloud-based webinar platform that …

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You CAN master every serious entrepreneur’s favorite wealth weapon – WEBINARS – and increase their power by adding automation. It’s The Webinar Way! Webinars are a very powerful marketing tool in your arsenal. They’re a great way to provide a ton of valuable information to new leads, to reduce buyer …

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Webinars are very popular, but the direct return on the investment of hosting a webinar is sometimes hard to determine, especially if you’re getting started, says Jeff Hayden, contributor at Inc. Consorting with Clement Dleangue, Jeff outlines his steps for a profitable webinar. 1. Optimize your landing Page with Unbounce. …

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Top Ten Ways to Crush it on Camera! When it comes to creating and converting video content into clients you need to add a little method to the madness … Here are some of the best ways to crush it on camera with more tips to follow… 1. Interview Someone …

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