LikesUP: The Most ‘Liked’ Of 2011

As social media grew in popularity during the year, along with Google’s +1 and Google+ launch, it’s evident how important social sharing became to developing audience reach and driving more traffic to content via search.

Our two most popular posts of the year in this category are further proof of that, with over 30K page views each (separated by only a matter of a couple hundred) – note the difference in the social sharing stats in a matter of just 10 months:

• 5 Social Sites You May Not Have Heard About (Yet) by Greg Finn, February 6, 2011
  • Social Stats: 121 Likes, 669 Tweets, 4 +1′s  & 419 LinkedIn Shares
• 21 Types Of Social Content To Boost Your SEO by Jordan Kasteler, December 6, 2011
  • Social Stats: 706 Likes, 2172 Tweets, 182 +1′s & 1200 LinkedIn Shares

While you can see that social sharing plays a large role in how content is consumed, it isn’t the only path to generating highly read content. As you can see below, sharing varies dramatically by platform, and the high number of shares doesn’t always correlate to overall page views and user engagement.

Read more: here