Mobile Marketing Industry Sets Privacy Guidelines

Mobile Marketing Association News

Mobile Marketing Association 700 members have until Nov. 18, 2011 to comment and provide feedback on the guidelines before the final mobile privacy policy guidelines are released. Then it’s up to the members to implement them.

The guidelines address key issues including:

  • Annotated guidance on core privacy principles and consumer-friendly language for developers to consider using.
  • Ways to inform users on how data is obtained and used
  • Guidance on security and confidentiality of information

Privacy policies are an important consumer disclosure tool for app developers; not meant to be a one-size-fits-all document and should be customized to fit the needs of each company and each jurisdiction. The MMA urges app developers to consult with their legal counsel when adapting these guidelines for their purposes.

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