Facebook Studio Page is run by Facebook employees.  The www.facebook-studio.com website is a place to celebrate marketers who are creating and innovating on Facebook.

It is a community where you can share your work, get recognized for your creativity, be inspired by your peers, and browse a collection of work that represents some of the best marketing on Facebook.

Facebook Studio says, “Facebook Premium is the most impactful way for marketers to distribute their content on Facebook. Advertisers can now buy Premium inventory through their API partners and agencies, and via the Power Editor. In addition to being able to get a Premium campaign trafficked by a Facebook representative, clients and agencies will now have the convenience of doing so online, on a self-serve basis. 

These changes make buying Premium faster and more convenient for advertisers wishing to run their own campaigns. Clients and agencies interested in applying their own optimization and trafficking skills to Premium inventory will now be able to do so. Additionally, agencies will now be able to help clients with the media planning of Premium campaigns.”

Find the demo tool on one of the tabs on the Facebook Studio page or click the image below.

Facebook Demo Tool   app.facebook.com
The Facebook Demo Tool lets you create sample Premium on Facebook and view it as people on Facebook would see it.

The demo tool is an app so you must agree to have the app receive information about you to begin.

It only takes a few seconds to create a mockup of what your actual Page post content will look like when it’s distributed to your Facebook audience through Premium.

Share your most compelling stories in the best places on Facebook to engage and influence people. Premium on Facebook helps you maximize the number of people interacting with your brand and talking about you, while unlocking the power of fans and their friends.

Your stories will start with your Page posts and appear in the most impactful placements on Facebook.

By posting on your Page and investing in Premium on Facebook, we will show your content to the right audience at the right time, always in the most impactful places.

For someone not connected to your brand, your story will appear on the right-hand side of their homepage as an ad.

For your fans and all of their friends, your story will appear as a sponsored story on the right-hand side and it can also appear in news feed on both desktop and mobile. All of these placements are on Facebook’s homepage. More on premium here.

• Premium ads and sponsored stories on the right-hand side are typically 40% more engaging and 80% more likely to be remembered than all previous offerings.²

• Well-run campaigns that leverage social drive ROIs of 3x or greater.³

• For every 500K fans, marketers have access to 40M friends of fans.⁴

The Webinar Way is a popular feature on Facebook with many ads featuring a webinar.

ReadWriteWeb writes: The biggest change users will notice is that premium ads will appear in their timeline and news feeds; currently, ads are relegated to the right-side column underneath the news feeds. The ads will presumably be targeted at individual users based on geographic location and other data people share on the social network. In short, the more information you share with and on Facebook, the more relevant the ads you will see.

“These ads will begin look and feel like status updates, potentially creating more interest in a previously disregarded area of the page,” said Nicholas Kinports.

eMarketer released a report in June arguing that Facebook’s Marketplace ads are actually where the growth is at.  Also, Capstone Investments report concluded, “In many cases large [consumer packaged goods] advertisers are seeing comparable ROI on self-serve ads [to those] they were achieving on premium ads and are allocating spend that otherwise would go to premium ads to self-serve ads.” eMarketer also believes that many advertisers held off on full-year 2012 buys because they wanted to see how Facebook’s Premium ad products would evolve. That might explain a drop in revenues for Facebook’s first quarter.

#LikesUP for Facebook Premium Featuring Webinars because it’s The Webinar Way