Likes UP: Leap Year Day 2012 in NYC with fMC
Likes UP: Leap Year Day 2012 in NYC with fMC
An event designed just for marketers by Facebook is happening live in NYC.
This coincides with the changes to Facebook Timeline for pages. (See articles: Part 1 and Part 2)
Likes UP: FAQ section on new pages details here:
https://www.facebook.com/help/?page=231176046966213
fMC Feb 29 NYC – Announced at MARKETER event. #likesup – changes to facebook pages, offers, and so much more.
Facebook Offers are a hot topic
https://www.facebook.com/help/offers
“Certain businesses, brands and organizations can share discounts with their customers by posting an offer on their Facebook Page. Offers are like coupons and don’t cost anything to create.”
Offers are only available on some pages – those with managed accounts (i.e. with big FB ad budgets!):
https://www.facebook.com/help/?faq=376886339005158.
FB is working on expanding Offers to be available to more businesses. Offers are probably monetized with ads and sponsored stories. Offers can be pinned to the top of a Facebook page.
If you didn’t get enough about Facebook Page Timeline Changes in Part 1 and Part 2, here are a few more videos. Click on the image to start the course on Page Insights and Facebook Pages.
=>Ultimately, Timeline for pages benefits Facebook, not the brand. Timeline for pages forces companies and brands to be “social” and update frequently with more audience engagement. The idea is to keep the activity on Facebook (that’s what the IPO needs: active users to see Facebook ads)
