One of the biggest challenges in business is figuring out who your ideal customers are … what they want … and what words to use to get them to buy. If you’ve never seen Ryan Levesque you will love this video. Ryan is someone who I have a LOT of …

Here is the thing about scale, it is a result – not a process. Everyone and their distant cousin from the unemployment line is talking about scaling this, scaling that and scaling…scaling…scaling. There is a plague of massive, misinformation about growing businesses — perpetuated by people that have little clue …

The best marketers and advertisers concentrate on what they have to give. Words sell. Of the 12 most powerful words in advertising, FREE, is extremely powerful (and so is sex!). Read on to learn about giving things away for free. “Most people just laugh when they hear that the secret …

Your SMILE is your logo. Your PERSONALITY is your business card. How you leave others FEELING AFTER AN EXPERIENCE with you becomes your trademark. Personal branding is the practice of people marketing themselves and their careers as brands. A business brand (or marque) is a name, term, design, symbol, or …

How did you become a coach and get into coaching? One of many questions posed to Google Coach, David Peterson Ph.D. as part of the Harvard Business Review. Included are excerpts from the video interview with David on “Becoming a Coach” at Google for the last seven years, since he …