Top social media folks, facebookers and tweeters don’t spend much time engaging. They spend their time finding, curating, and tweeting great links.   It’s other folks who comment on their posts, and RT their tweets that gives them social clout (or Klout). Some comments, like reviews hold the most value. Relationships …

Facebook Studio Page is run by Facebook employees.  The www.facebook-studio.com website is a place to celebrate marketers who are creating and innovating on Facebook. It is a community where you can share your work, get recognized for your creativity, be inspired by your peers, and browse a collection of work …

The NEW Carrot and Stick Approach Carrot and Stick Approach (also “carrot or stick approach”) defined in Wikipedia is an idiom that refers to a policy of offering a combination of rewards and punishment to induce behavior. It is named in reference to a cart driver dangling a carrot in …

Facebook Cover Photos are Public: Facebook Users Beware! Facebook Timeline brought many changes and the one that is often a surprise is that all Facebook cover photos, both personal profiles and pages, are public.  Facebook does inform you that your cover photo is public at the time you upload it. …

Could it really be possible that The FTC Plans to Outlaw the Use of Testimonials? Will this kill off to a large extent direct marketing as we know it? Webinar with Details on July 25, 2012 2:00pm EDT  Register Now! The size of your company is not a factor.  In …