Dot Com Secrets [Book] by Russell Brunson

April 7th, 2015 Posted in Automation, Books, Marketing & Sales | No Comments »

 

DotCom Secrets: The Underground Playbook for Growing Your Company Online will be officially released on April 28th, 2015.  But you can get your copy now free!  Click the image below.

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Click here to get DOTCOM Secrets book – Free (just shipping $7.95)

If you are currently struggling with getting traffic to your website, or converting that traffic when it shows up, you may think you’ve got a traffic or conversion problem. In Russell Brunson’s experience, after working with thousands of businesses, he has found that’s rarely the case. Low traffic and weak conversion numbers are just symptoms of a much greater problem, a problem that’s a little harder to see (that’s the bad news), but a lot easier to fix (that’s the good news). DotComSecrets will give you the marketing funnels and the sales scripts you need to be able to turn on a flood of new leads into your business.

Russel used his tool ClickFunnels to create the pages to launch his book.  Check it out here: ClickFunnels.

The Power Of Reciprocity #LikesUP

March 22nd, 2015 Posted in Influence & Persuasion, Video, Webinar | No Comments »

How To Use The Power Of Reciprocity To Sell Your Products Online

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In this short article  you will learn how to  use the power of RECIPROCATION to effectively sell your high priced affiliate programs, high ticket programs, and coaching programs on the internet.

Here is Ian’s recent offer of free training that illustrates reciprocity.

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Free Training Videos

How To Generate $1000 Per Week On The Internet Even You Are An Online Marketing Newbie

Ian Valeza says: If you have been marketing for a few years now.. you already know that one of the most effective way to sell a high ticket program is to do it over the phone or a webinar.

One of the hardest thing when you are using the phone to sell your products is that your prospect will become defensive the moment you start talking to them on the phone.

One of the main reasons that they will be a little bit defensive is because they know that you are calling them to sell them something.

If you try to tell your prospects that you will show them something that can help them solve their problem.They will normally give you an excuse to avoid watching your sales video. If you also try to make another schedule to talk to them on the phone. They will also give you an excuse so they can avoid talking to you.

A few years ago.. I learned that a lot of people are hated to be sold, and they will do anything to avoid the pain of being persuaded or being pressured to buy something that they are not sure that they want.

Now if you want to solve this problem. I will teach you a strategy that I learned back in 2012  after reading a book called INFLUENCE: The science of persuasion by Robert Cialdini.

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In one of the chapters of that book I learned how to use the power of reciprocity in order to get high compliance rate from my prospects.

In one of the chapters in Robert Cialdini`s book, he said that as human being.. we always feel obligated to do good things to those people that are doing good things to us.

An example.. If you have a very  hard project that you have to finish, and you decided to ask your colleague to help you with your project.

What will happen after your colleague decided to help you in your project is that you will also FEEL SOCIALLY OBLIGATED to return the favor to him if he decided to ask for your help in the near future.

One of the main reasons that you may feel obligated to help your colleague if he ask for it is because you feel that you are indebted to him.

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Now you might ask me.. how can I use this information for my online marketing campaigns?

Let me teach how you can use the power of reciprocity by telling you how am I using it to sell my high price coaching programs to my prospect.

Now one of the things that I will do when someone opt in on my capture page is to call them and just ask them some questions on how can I help them on their business.

Even though that I have no intention on selling anything to my prospect on my first call. My prospect will always think that I`m calling them to sell them something on the phone.

So how do I handle this objection? Its simple.. I will just tell them that I`m not going to sell them anything on the phone at the moment, and I`m just talking to them to HELP THEM SOLVE THEIR PROBLEMS.

I will also tell them that after I`m done helping them solve their problem. That is only the time that I will pitch them what I`m selling online, and I will not pressure them or force them to buy my product.

Its very simple right?  By telling them that I`m there to help them first, and I`m not there to sell them anything. I`m now putting their guard down, and I`m also using the power of RECIPROCITY.

Since I will give them free tips, and free information on how to solve their problems. They are now obligated to return that good favor that I did to them.

So when I set a day, and time that I will show them my product. They will feel obligated to watch my presentation. And this could lead to making them buy my products.

So that`s how you can use the power of reciprocity to your business. Start creating some free articles, and free videos that you can give to your prospects when you are prospecting them on the phone so they will reciprocate back to you when you ask them to see your video presentation.

I hope that you enjoy, and learned a lot from this article that I made.

If you like it.. please share this to your friends, and colleagues by pressing the share button above this article, and by also putting some good comments below this article.

By Ian Valeza

P.S. Check out Ian’s free training videos here

Webinar Marketing: Need more sign-ups? Try these 2 techniques

March 5th, 2015 Posted in Webinar | No Comments »

Webinar Marketing:  Need more registration sign-ups? Try these 2 techniques

1. Do you have an email list of subscribers?

2. Are you staring out and have a small advertising budget?


3. BONUS: Make your webinar registration landing page look good with a fast, easy, affordable tool – Click here for video

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LikesUP for “Call to Action” on Facebook Pages

March 5th, 2015 Posted in Facebook Pages, Marketing & Sales | No Comments »

LikesUP for “Call to Action” on Facebook Pages

Facebook is giving page owners the choice to add a variety of “Call to Action” buttons on their page. 

The seven calls to action available are:

  • Book Now
  • Contact Us
  • Use App
  • Play Game
  • Shop Now
  • Sign Up
  • Watch Video

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This became available last December to a select group of page admins and now is rolling out to more page owners in the USA and worldwide.

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Here is what one beta-tester had to say:
Over the course of a three-week test, the Sign Up call-to-action button delivered a 2.5x higher conversion rate versus other comparable social placements aimed to drive new user acquisition.” — Brian Kim, Director of Acquisition, Dollar Shave Club

Related to the call to action buttons on pages are the call to action buttons for advertisements.  See more here

Here are the steps outlined by Facebook
How to add a call-to-action button to Facebook Page

Peg Fitzpatrick has expanded on the possible use of the call to action buttons:

  • Book Now *for consulting calls or intro appointments*
  • Contact Us *for brick-and-mortar businesses to grab local customers*
  • Shop Now *for any service company or to drive traffic to your business or Amazon book page*
  • Sign Up *to grow your essential email list (this should be your default!)*
  • Watch Video *could be the gold-standard choice to tell your story*

likes-up-likesUP-facebook

Webinar Planning Made Easy with 5 Steps

February 21st, 2015 Posted in Webinar | No Comments »

Webinars are a powerful lead generation tool for your business.

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But John Rydell admits that sometimes, they can feel overwhelming to plan.

While planning a webinar can be stressful and time-intensive, it doesn’t have to be.

The key is to focus your effort on what’s important. Do that, and the webinar planning process can be simple.

You know the 80/20 principle, right? It was discovered by Italian Economist Vilfredo Pareto in the early 1900s when he realized that 80% of the wealth in England was held by 20% of the population.

Richard Koch recently made it more popular when he realized that the 80/20 principle didn’t just apply to wealth. It applied to everything.

  • 20% of freeways get 80% of the traffic
  • 20% of teams win 80% of the championships
  • 20% of customers make 80% of the purchases

The 80/20 principle certainly applies to webinars as well.

20% of your planning will get you 80% of the results. You just have to discover and focus on that 20%.

Here’s how to do it…

1. Choose a Good Topic

Some content is laborious to create.

Other content writes itself.

A good topic really does determine whether the planning is a struggle, or flows seamlessly from inception to creation to delivery.

Draw on what you know about your prospects and customers, and consider what they need to know. What are their pain points? What are their hot buttons? What easy wins can you provide them? Ideally, the topic will be broad enough to attract a large audience, but targeted enough to provide actionable advice that attendees can use right away.

For example, if you run a mobile app development company, a good webinar topic might be “5 tricks for a more profitable app”

2. Create an Action Plan

Your action plan will be the foundation for your webinar. It lays out what each team member must do, from day one of the planning cycle to the post-presentation follow-up. Here’s what your action plan should achieve:

  • Define your webinar goals. Know exactly what you want to accomplish with the webinar. Do you want your attendees to purchase your new product/service? Current customers to upgrade? Establish yourself as an authority in the industry? What are your registration and attendee goals?
  • Identify the presenter(s). This is the person(s) who will speak in the webinar.
  • Define the audience. Is it local, or will timezones come into play? What does your audience do? What do they currently know about the content being presented?
  • Define the team. Who will help produce the webinar? Who will promote it? Will there be additional presenters? Make sure each person knows what is expected of them so they can get to work on pulling the pieces together.
3. Craft the Message

Your webinar needs a compelling message that speaks to your audience.  That includes:

Your webinar title – Like a blog title, or a headline, it needs to be compelling enough to engage your prospects, get them to click a link, and learn more.

Benefits – The title should lead right into the benefits. How are you delivering on the promise made in your title? What “wins” will your audience get from attending? Using the design/developer example from earlier, some benefits could be:

  • A great trick for getting more and better reviews
  • How to double your downloads in 60 days
  • Best ways to monetize your app
  • How to increase user engagement
  • How to make your app stand out in the marketplace

Structure - with the benefits laid out, you can more easily determine the best way to structure the webinar to deliver effective and engaging content. Perhaps each expert takes one of the benefits, or you find and provide an example of each.

4. A Simple, but Effective Slide Deck

Your webinar slides should be engaging and visually appealing. Instead of overloading your slides with bland bullet points, use:

  • Bold images & Interesting photos
  • Simple headlines
  • Screenshots / Examples
  • Charts and statistics

Rather than using your slides to deliver the full content, use them as anchor points to give structure to your presentation—then, teach the concepts in your own words. Just make sure you know your material well.

5. Choose the Right Webinar Software

Your job should be content creation, whereas your webinar service should handle pretty much everything else. Great webinar software will simplify the planning, promotion, follow-up and revenue maximization by:

  • automating attendee registration
  • leveraging facebook for viral promotion of your event
  • reminding registrants of your event via email (and SMS!)
  • making it easy to charge (if desired) for registration
  • simplifying post event-follow by separating attendees and non-attendees
  • maximizing exposure with recording, sharing, and autopilot webinars

Want a 14-day free trial of MeetingBurner?
Click here to sign up and create a webinar for your business!

Webinar planning doesn’t have to be a complex process. With these 5 tips, you can more efficiently plan your webinar and start seeing the benefits in your business.

What are some shortcuts you’ve used for webinar planning? Let us know!

Shared from MeetingBurner and John Rydell

It’s The Webinar Way!!!

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