Likes UP:  The Power of Like and Big Brands Online Marketing Summit is underway with Big Brands leading the charge. Salesforce’s Lauren Vaccarello says “It’s all about the customer.”   Useful information creates social engagement. Charlotte Blank, Social Media Manager at General Motors says you need to know who you are …

Likes UP: Social Media ROI Pyramid   “ROI Pyramid” framework  originally created in 2010 by Altimeter Group’s Jeremiah Owyang   Apply the Social Media “ROI Pyramid” In Your Measurement Strategy (Above: First, recognize there are three types of role, all who need different types of information about your social business …

Likes UP: The Webinar Way For Global Reach to Teach & Share with Mari Smith’s Webinar Promoting Facebook 2012 “What You Need To Know” Likes UP for massive sharing with likes, +1, tweets and social media liking on Mari Smith’s page.  Click the image below to get to The Webinar …

Likes UP:  Love, Like, and Popular Candidates Whether you are a politician clamoring for votes or an unpopular child in the schoolyard, the reasons you are liked or not liked have the same root. There is a social component to liking and being liked. It can be weird body movements, …

Dan Kennedy is one of the world’s top trusted authorities when it comes to direct response marketing and copywriting. Dan said MORE content is NOT king. It’s no longer about information.  We’ve reached a tipping point in the world where more is not better.  Content may be good for SEO …